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Animal Crossing: Pocket Camp’s subscription model

Written by Culture, Gaming

Grossing around $111m lifetime revenue since its release in October 2017, the Animal Crossing Pocket Camp app for mobile, has been a success for Nintendo and solidified the series’ place as one of Nintendo’s flagship franchises. It comes as no surprise for many players, therefore, that Nintendo has introduced a new paid subscription model for the app, known as the ‘Pocket Camp Club’.

Following the subscription model of Mario Kart Tour, two tiers of the Pocket Camp subscription service are currently available. The cheaper trial, called the ‘Happy Helper Plan’, costs £2.99 per month and allows you to designate an animal as the ‘Camp Caretaker’ to gather items and look after your camp while you’re not able to play.

If you’re feeling hesitant about spending £2.99 a month in the build up to Christmas when a lot of festive shopping may be on the cards, Nintendo is also offering a month’s free trial

This automation of some of the in-game tasks mean that players can spend more time enjoying their favourite features of the game. This tier also gives you 60 ‘Leaf Tickets’ every month. If you’re feeling hesitant about spending £2.99 a month in the build up to Christmas when a lot of festive shopping may be on the cards, Nintendo is also offering a month’s free trial.

Bigger fans of the franchise can splash out on the higher tier of the subscription model, the ‘Cookie & Depot Plan’, which costs £7.99 a month. As well as the ‘Camp Caretaker’ expansion from the ‘Happy Helper Plan’, this model also provides you with five fortune cookies once each month.

In essence, these are loot boxes that contain one random new item, and provides you with access to a warehouse which can be used for the storage of up to 5000 items of furniture and clothing.

Other benefits available in both plans include reduced crafting times and the opportunity to preview upcoming items.

This isn’t to say that all is rosy in the world of Animal Crossing, however; Eurogamer has openly spoken out against what it deems to be “Pocket Camp‘s aggressive monetisation model”. Furthermore, the Gambling Commission found that 44% of surveyed young people aged 11-16 had paid money to open in-game loot boxes, leading some UK officials to lobby for gambling-like regulations for loot boxes.

Last modified: 3rd December 2019

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