Anne-Marie is fast becoming the next big thing in the music industry. Her voice is instantly recognisable on features such as Rudimental’s ‘Rumour Mill’, Wretch 32’s ‘Alright With Me’ and, of course, Clean Bandit’s ‘Rockabye’ which is still sat at number one in the UK singles charts.
However successful she may have been this year, the songstress was still only afforded the smaller room at the top of the O2 Academy, which was filled with fans in their late 20s and 30s. It was all rather relaxed for a concert, no competition between fans winding their way to the front, the few hundred people just waited patiently. No-one was quite sure what to expect. Away from the tracks Anne-Marie has featured on she has only released two well-known singles in ‘Do It Right’ and ‘Alarm’ whilst her debut album is due for release next year so quite what was the pop-star going to play?
"It was all rather relaxed for a concert, no competition between fans winding their way to the front"
The singer opened with her next single, out in December, ‘Breathing Fire’ which has another hit written all over it. ‘Gemini’ followed, a song released before Anne-Marie’s rapid rise to fame, and does lack a punch compared to her newer work. Before a sass filled performance of ‘Boy’ the 25-year-old recounted a funny story of falling in love with a boy who turned out to be gay. Throughout the concert the singer was always happy to have a chat with the intimate crowd and her personality really is endearing. In an era where pop music can be so overproduced and fake, Anne-Marie seems really down to earth and fans buy into that. She didn’t once mention the fact that she was performing on the X-Factor on Sunday, perhaps her biggest television shows to date, but kept focused on the small crowd in front of her in the loft of the O2.
"She didn’t once mention the fact that she was performing on the X-Factor on Sunday, perhaps her biggest television shows to date"
A personal favourite of the unreleased tracks was ‘Trigger’ whose woody beats made an incredibly catchy melody. However, the pop star still struggles to captivate an audience when performing her slower tracks. Where leading singers in the industry such as Adele and Lady Gaga can silence a crowd there was a constant level of chatter during more emotional ballads like ‘Gentleman’.
It was in the last three tracks that the gig really climaxed. ‘Do It Right’ provided the chance for a full crowd sing-a-long as she passed the microphone across the front row. This was followed by ‘Rockabye’ which the whole audience proceeded to sing to the band before before Anne-Marie even had the chance to utter the first note. For her inevitable encore there was only one song left to play. ‘Alarm’ has been a phenomenal success this summer and that was evident in the atmosphere of the crowd and confidence the pop-star oozed when closing her show with it.
There’s no doubting the quality of Anne-Marie’s voice and it’s still faultless live. Once her debut album is out there is no doubt that the she will be selling out bigger venues soon!