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Battlefield sees reduced sales performance

Written by Gaming

The latest iteration of the Battlefield series has fallen short of its target sales, after its release in  November: Battlefield V sold around 7 million (vs the 8 million target), and subsequently costed EA an October-December loss of $1.6 billion, compared to last year’s numbers, having raised £1.289 billion in 2018’s last few months.

This unusually bad Christmas for EA has executives blaming the single player content the game featured, as opposed to a battle royale style game play. The game released with three campaigns and multiplayer – with a fourth campaign available for free download after – the four episodic War Stories that make up the single player campaign all follow different narratives and characters.

EA apparently seek to recover from this by releasing a battle royale mode in March, with execs commenting the developers missed a trick by not engaging with the popularity of the mode, as seen in PlayerUnknown’s Battlegrounds and Fortnite.

The battle royale mode in Battlefield V will be named “Firestorm”, after Battlefield’s version of the closing boundary featured in the battle royale mechanic.

The game released with three campaigns and multiplayer – with a fourth campaign available for free download after

Other reasons EA executive Blake Jorgensen attributed to the sales loss for Battlefield V include a busy Christmas period, and fans of the series still supposedly playing Battlefield 1 and Battlefield 4. The shortcomings of the game this year echo the disappointing sales of Star Wars: Battlefront II during the 2017 Christmas period.

Last modified: 1st September 2019

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