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Beauty brand of the week: Huda Beauty

Written by Beauty

There’s no doubt that we’re all crushing over this new dream-come-true nude palette. Huda Beauty are renowned for their high pigmented eyeshadow palettes, but ‘The New Nude Eyeshadow Palette’ steals the whole show.

Ever since it launched in 2013, Huda Beauty has gone down a storm in the beauty world and truly made a name for itself in the industry. The much-loved billion-dollar brand has over 28 million followers on Instagram, making it one of the world’s fastest growing beauty brands.

[pullquote]The woman behind the brand, Huda Kattan, make-up artist, beauty blogger and CEO of Huda Beauty is one of the world’s most successful and in-demand influencers.[/pullquote] Huda originally started her career in finance, but quickly discovered that her love for beauty was more than just a passion. The Huda brand sprang into the beauty market with its lashes, famously worn by the likes of Kim Kardashian West. It then rapidly expanded to a whole host of beauty products including lipsticks, complexion products and – you guessed it – our favourite eyeshadow palettes.

Although we’re still getting over the iconic Rose Gold and Desert Dusk palettes, the Huda New Nude is a complete game changer. Released worldwide on the 1st November, this palette is truly a make-up revolution. Fans flocked to Cult Beauty to be the first to get their hands on this innovative masterpiece, where the palette has already sold out! If, like me, you always find yourself in search of the perfect eyeshadow palette, you really don’t have to look much further than this one.

Huda has blessed us with a palette that is the answer to every make-up lovers’ prayer; The New Nude’s creamy mattes and gorgeous shimmers make it perfect for any casual daytime or evening glam look. But what makes this palette like no other is its unique textures, pigments, and colours. Huda recognises that nude doesn’t just mean boring beiges and neutral, washed out pinks, so she has reinvented it with warm and cool mauve, rose and taupes. Each matte shade is enriched with aloe vera and coconut oil for a soft, buttery application which keeps your eyelids nice and moisturised, whilst also allowing that colour to last all day long.

The New Nude palette is like opening your own precious treasure chest with its jewel-like iridescent flecked metallics and pressed pearls. Another aspect that makes this product original and unique is that it also includes its very own never seen before concealer base, allowing the shimmers to pop and also means you don’t need to go out and buy an expensive eyeshadow primer.

As suggested by the cheeky names for the shadows, such as “Spanked”, “Love Bite” and “Kinky”, the New Nude palette is sensual, intimate and playful. However, it is this image that Huda reinvents; this eyeshadow palette is all about looking sexy for yourself, no one else. Make-up is more than just a way to impress others, it is a mode of self-expression, a creative outlet, an empowering way to be the best version of ourselves. Huda has well and truly set the bar high for the beauty industry, and this palette is going to be pretty hard to follow.

Priced at £56 the palette is definitely at the top end of our beauty budgets, but with Christmas just around the corner, its guaranteed to be on all of our lists this year. Whether you’re a bit of a make-up geek, or a complete beginner, the New Nude palette has something for all of us. Its versatile textures allow you to experiment with the palette and create your own unique looks, whilst the warm hues make it the perfect go-to palette for any occasion.

Last modified: 15th November 2018

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