Beauty Brand of the Week: Rimmel London

Founded in 1834 the cosmetic brand Rimmel London was introduced as a perfumery by Eugene Rimmel on Regent Street, London and is now one of the most successful and well-known beauty brands. Rimmel were the first brand to invent non-toxic mascara and a hundred years ago when makeup was seen as a luxury Rimmel made […]

Amy Harris
22nd October 2018
Instagram: @rimmellondonuk

Founded in 1834 the cosmetic brand Rimmel London was introduced as a perfumery by Eugene Rimmel on Regent Street, London and is now one of the most successful and well-known beauty brands. Rimmel were the first brand to invent non-toxic mascara and a hundred years ago when makeup was seen as a luxury Rimmel made their products affordable for everybody and have carried that on into 2018 with their competitively priced products.

Rimmel London is known for its numerous campaigns starring celebrities such as Cara Delevingne, Lily Cole, Sophie Ellis-Bextor, Rita Ora and Kate Moss, who has been working with the company for 15 years creating her own line of lipsticks with them. Other than having famous celebrities as the face of their campaign, Rimmel have also been mentioned by other well-known stars and beauty gurus who use the products themselves. For example, Pixiwoo, the co-creator of Real Techniques Brushes includes Rimmel London ‘Wake Me Up’ concealer in her list of the best affordable concealers, MUA Caroline Barnes says her favourite Boots buy is Rimmel’s £5.99 liquid lipstick and Catherine Zeta Jones uses Rimmel’s ‘Tiramisu’ £2.99 lip liner to complete her glam look on the red carpet.

Rimmel London has been my go-to make up brand since I was 13 years old and is a classic when it comes to OG beauty brands. When I first became interested in the idea of makeup my mum introduced me to Rimmel London’s all in one palette (which doesn’t exist anymore) knowing that it was a reliable, affordable and safe brand to use, especially as I’d never worn make up before. Now seven years later I’m still using a collection of their products and haven’t had a bad experience once. I have used Rimmel London’s ‘Stay Matte Pressed Powder’ and ‘Scandaleyes Reloaded Mascara’ since I was in secondary school and still haven’t been swayed to try anything different. I’m very loyal when it comes to re-purchasing my makeup, especially Rimmle London products.

Offering products for the face, eyes, lips and nails Rimmel London has expanded their range a lot since the early days of 1834. Now producing products such as the ‘Stay Matte’ range, the ‘Wake Me Up’ range and an extensive nail varnish collection they are still ahead of the time, making it easier for experimentation and trend setting. Rimmel London has always been ahead of the game with new makeup looks and has set a standard for other beauty brands to follow. They have a large product line for different looks, whether that’s an evening look using the ‘Jumbo Liquid Eyeliner’ and Kate Moss’ staple red ‘Lasting Finish Lipstick’ or a simple look using their ‘Maxi Blush’ and ‘Magnif’Eyes Nude Edition’ palette. With their competitive product price range, they make the switch from a simple day look to a bold evening look very easy.

As a brand that has a long history with makeup products, that are affordable and cruelty free, Rimmel London doesn’t disappoint. People may argue they haven’t got the best diverse range of face products with their lack of shade range for different skin tones, which I agree with, especially as the brand should be inclusive to everyone. However, even though they still have space for improvement they are at the top of their game when it comes to must have beauty products. Having been around for 184 years I think Rimmel London are a highly experienced brand that is still shaping the beauty industry.

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