Every year, the people of Britain spend an incredible £7.6 billion on salon and spa treatments, with 33% of people having had a spa or salon treatment in the past 12 months. In the age of social media, many people receive inspiration for beauty treatments online, and look to their favourite celebrities’ beauty routines for inspiration. Celebrities have been seen to endorse everything from ‘vampire facials’, to face masks made with 24k gold.
However, should we really believe what we read online?
In a world where celebrities have previously been accused of advertising poor quality products for money, should we really trust their ‘recommendations’ for something as personal and important as our beauty routines?
Speaking as someone with extremely sensitive skin, I’m inclined to say no.
Evidence suggests that expensive spa treatments aren’t always as effective as the price tag would have us believe. For instance, a quick online search reveals that doctors have expressed concern over the popular phenomena of ‘oxygen facials’, warning that there is no medical evidence to support claims that they smooth out wrinkled skin.
Moreover, they warn that skin treatments labelled as ‘organic’ might not be any better for our skin than any other beauty treatment, and could even be harmful, since many people are actually allergic to plant oils.
“It seems that many such treatments may be little more than an excuse to make money out of our insecurities.”
It seems that many such treatments may be little more than an excuse to make money out of our insecurities. This seems particularly true of products that are advertised on social media: a breeding ground for insecurity. Let’s be honest, when you’re scrolling through Instagram, pictures of models making you wish you were 10lbs lighter, you’re at your most insecure, and most likely to feel drawn towards ‘miracle cure’ treatments for your ‘imperfections’.
Next time you feel this way, remember that the beauty industry profits from your insecurity. Whilst there’s nothing wrong with an annual trip to the spa, or the occasional shop-bought facemask, make sure you research the effectiveness of a treatment before spending large amounts of cash, and remember that some advertisements’ claims may be exaggerated.
Last modified: 28th October 2019