Can we make the cheaper brands work to our advantage, making us look like the Kendall Jenner’s and Gigi Hadid’s of those glossy magazines we so often fawn over?
after all, a brand is just a brand.
There are plenty of brands which fit into the ‘affordable’ category, Topshop, Zara, H&M and many more. While they may not have the brand name of status, they can still be chic, after all, a brand is just a brand.
There are a host of celebrities which manage to make the affordable brands work to their benefit, Rosie Huntington Whitley, for example, is seen making a Zara bodysuit work to her advantage (only £12.99!!) and she still looks glamorous. It would seem her style tip for shopping high street would be to keep it simple! With all of her clothing being neutral/ tonal colours – so maybe a leaf from her style book is worth the investment. As Coco Chanel would say "Before you leave the house, look in the mirror and take at least one thing off." Wise words from the runner of a luxury brand – it really is easy to be cheap and chic!
whether expensive or not will only look chic if it fits
The first golden rule to any clothing is to make sure it fits! Any clothing whether expensive or not will only look chic if it fits. So don’t try and make the clothing fit you, unfortunately for these brands, we must fit the clothing unless one wants to pay to get them altered. Clothing that works is clothing that is suited to one’s body shape. And with the extensive volume of clothing within the walls of the fast-fashion high street shops, you are sure to find something that fits like a glove, making your outfit look expensive, despite being a bargain.
Number two – Accessories. Everyone swears by them but one age-old tip to making your wardrobe look couture is those small accessories. Maybe just one or two pieces will make you stand out from the crowd, despite spending under £100.
buying more does not necessarily mean you have more outfits, you
Another problem with all these shops is the sheer capacity of clothing that they hold. Floor after floor of clothes that leave you panic buying after thinking you need all of these items to look elegant, when, in reality, less is usually more. Just a few pieces, a coat and maybe a jumper or two – knitted. And there you go, that’s all you need, buying more does not necessarily mean you have more outfits, you just have more tatter.
The oversized trend – one cannot beat it, especially when buying from the high street, one or two oversized pieces paired with the tailored jeans, or baggy trousers and a tight-fitting top. The combo works a treat, especially on a budget as tightly fitted items are often inexpensive and are frequently found in the ‘basics’ section, a basic that may make all the difference.
So with determination and effort, it is clear that one can shop high street, while still looking high end. Following only a few golden rules can save both your wallet and improve your style.