After listening to the first three tracks of Craig David’s big comeback, Following My Intuition, it becomes clear, that if not else, he’s ready for one thing: transporting himself and his music into 2016. That intention is apparent throughout the album, even if it is sometimes a little bit too on-the-nose, and somewhat clumsily executed. However, the album wholly couldn’t be taken as a failure: it is a mildly diverting listen, that won’t turn the world upside down, but will provide for a nice listen or two.
After Bo’ Selecta!, David must’ve had a hard time figuring out, how we can take him seriously again, and how he can make his new record relevant. From all the options, he had chosen to be influenced by other artists out there, reaching a point, where he actually uses the music from Jack Ü’s ‘Where Are Ü Now’. It is arguable, whether if it’s only a matter of being influenced by someone, or just clear-cut copying, but nevertheless, the song in which it’s used in (16) is enjoyable enough, to divert you from thinking about it too much.
“David is full of confidence, with his rapid-fire vocals and cheesy lyrics, transporting us back right into the 2000’s”
David is full of confidence, with his rapid-fire vocals and cheesy lyrics, transporting us back right into the 2000’s, meanwhile also trying to cover that up with a typical 2016 sound. That said, beside all the influences, there is not much else here, really. Sometimes the album struggles to be too relevant in today’s musical landscape, to a point, where some songs are easily distinguishable as nothing more, but attempts to be shiny, fresh and chic. There are a few stand-outs, like the hit single ‘Nothing Like This’, or the pleasantly eastern-sounding collaboration with Kaytranada, ‘Got it Good’, but otherwise, the short bursts of songs, however energetic, can become repetitive very soon, as the album drags on for too long.
Last modified: 17th October 2016