ITV’s I’m A Celebrity returned to our screens earlier this month. We get to see ageing celebrities eat an animal’s penis once again!
However, the “celebrity” cast is underwhelming. The more elderly stars, Carol Vorderman and Larry Lamb, are the stars, the latter being immediately voted to become Camp President. Away from them, the only two who generate any social media attention are Gogglebox’s Scarlett Moffatt and comedian Joel Dommett. Dummett is genuinely witty and brings a spark to the camp. Moffatt is the celebrity who has been afforded the most screen time so far, her innocent, naïve, yet hilarious ways that won over British viewers in Gogglebox are also working for I’m A Celebrity. However, the fact that the inexperienced reality-TV star is the current favourite to win says a lot about the programme’s rapidly decreasing ability to pull in the biggest names.
Up to this point, the rest of the campmates seem dull. That said, Adam Thomas does have the potential to go far when afforded the chance to play more of an active role in the jungle whilst we wait to see whether the arrivals of controversial Danny Baker and loveable Martin Roberts add another dynamic.
One aspect that does remain ever impressive with I’m A Celebrity is the hosts. Without Ant & Dec the show would really struggle – both Strictly Come Dancing and David Attenborough’s Planet Earth II achieved higher ratings on the opening night. If it wasn’t for the Newcastle duo’s humour it would be doubtful whether Scarlett Moffatt and co. could hold our attention.