Krispy Kreme is on a mission of its own during the coronavirus pandemic: to serve “half a million ‘smiles'” in the form of complimentary glazed doughnuts and hot drinks to NHS staff and critical service workers.
The Metrocentre drive-through has been re-opened as one of the nine locations allowing NHS workers, police and fire service staff to pick up a complimentary hot-drink and a three-pack of glazed doughnuts.
In a statement released on Twitter earlier this month, they announced that: “The safety and wellbeing of our staff will always be our No. 1 priority and we are following all the social distancing guidance for the workplace and continue to adhere to all government and public health authorities’ advice for business around coronavirus (COVID-19).”
Krispy Kreme are also encouraging the public to get involved and nominate their local hero to receive some sweet treats – they’ll be recognising twenty five unsung heroes, one a week, with the #DoughItForward hashtag.
As part of their pledge to serve “half a million smiles” through the contactless delivery of half a million doughnuts, they’ll also be delivering to hospitals, charities, food banks, food charities, police stations, carers & other critical workers.
The CEO for Krispy Kreme UK and Ireland, Richard Cheshire, released this statement: “As the nation’s health continues to be put under threat, so too does its happiness. Our ongoing mission to spread smiles has never felt more important. We hope we can contribute to something as small and simple as bringing a moment of lightness to someone’s day by making them smile.”
Last modified: 25th April 2020