On 7 November, global sensations Little Mix broke into British fashion with their first clothing line with Manchester-based brand Pretty Little Thing. Featuring over 100 pieces and ranging in size from 4-26, the collection is both striking and unique. The collection itself screams female empowerment, with strong statement looks that would undoubtedly make anyone feel sassy and fearless. It allows fans to live their fantasy of being Little Mix’s sixth member with many of the outfits replicating their boujee stage looks.
The collection includes a snake-print theme including PU bandeau top and co-ordinating trousers, as well as a mini-backpack and blazer. With bright colour-ways of pink and blue, these pieces are very eye-catching and allow shoppers to build their own looks to meet their needs. However, they also have a more neutral colour with taupe featuring items such as a bardot blazer dress as well as cargo pants, meaning no matter what your looking for, whether is be a everyday dramatic look or even a night-out, there is something for you.
Little Mix are right on trend as they included double denim co-ords with skinny jeans, corsets and co-ordinating thigh high boots. These items offer shoppers a more casual look that can be both dress up with heels and their matching bag or dressed down for everyday.
The collection also includes glamorous dresses with a bronze sequin cowl neck maxi dress and a bronze sequin bodycon dress which would be perfect for a Christmas ball or special occasion. If dresses aren’t your thing, they also have a sequin co-ord with wide leg trousers, oversized shirt and bralet so no matter what your preference, there is likely something for you in the collection.
For a more dramatic look, fans can opt for the iconic yellow zebra print pieces including a high neck bodysuit and mesh unitard or even the diamante detail mesh bodycon dress which would be sure to make you stand out from the crowd. However, arguably these pieces appear to be targeted at those with a specific body type as they are incredibly revealing and would likely not be something the average girl would be comfortable in.
Many of the dramatic fully co-ordinated outfits wouldn’t be appropriate for an everyday look or for the average girl. Some of the pieces aren’t very wearable for a vast majority of customers, particularly the fully co-ordinated outfits. Also, although many of the pieces are affordable, prices quickly mount when buying all the separate items to achieve the more dramatic looks.
The collection has faced criticism due to the alleged cultural appropriation regarding the oriental pieces in the collection. Some argued that the pieces hyper-sexualise the traditional Chinese Qipao and in turn were participating in the sexualisation and fetishisation of Chinese women. This disappointed many fans as Little Mix are best known for their female empowerment, demonstrated in their music with top hits “Shout Out to My ex” and “Power”.
Ultimately, Little Mix have done an incredible job of embodying all of their styles and giving people the opportunity to replicate some of their more iconic looks, despite some of the collection lacking wearability for the average shopper.
Last modified: 15th January 2020