As the beauty industry has become increasingly diverse over the past few years, there has notably been a greater appreciation for male makeup gurus. From beauty influencers, to makeup artists, men are breaking gender stereotypes through expressing their passion and talent for makeup, and making a name for themselves.
Make up can be seen as an art form, and what’s an artist without his muse? I mean, look at Da Vinci with his Mona Lisa. The same can also be said for Mario Dedivanovic (@makeupbymario), whose muse, Kim Kardashian West, became the canvas that allowed him to showcase his artistic talent to the world and make his mark in the beauty world. Whilst working at his usual retail job, Mario discovered his love for cosmetics and instantly began learning about makeup and started practicing his skills. Once he started working with Kim, his career rapidly changed in a positive way, as he gained recognition for his talent. Before he knew it, Mario became a makeup sensation, with a large following on social media and an A-list clientele such as, the Kardashian/Jenner sisters, Jennifer Lopez, Ariana Grande, Demi Lovato, Katy Perry, Ciara, Chrissy Teigen, Tyra Banks and many more.
Mario’s signature makeup look is all about creating a natural glam, making his clients look effortlessly flawless, as he states that his ‘aesthetic is about subtle transformations’. This is something that allows Mario to maintain his fame, as his looks are classic, timeless and perfect for everyone. Along with his global masterclasses, one of Mario’s achievements are the collaborations he’s done with beauty brands such as, Anastasia Beverly Hills and KKW Beauty. With so much success, which is keep on increasing, there’s no doubt that Mario is on the list of best male makeup gurus.
This is something that allows Mario to maintain his fame, as his looks are classic, timeless and perfect for everyone.
Patrick Ta is, again, another makeup artist who has risen to fame with is beautiful looks. Just like Mario, Patrick uses his many clients to showcase his amazing talent and express his love for makeup. For Patrick, women have always inspired him, from his mother, sister, best friends and clients who, to him, were his muses. Patrick stated that he ‘wanted to create makeup that made women feel confident and beautiful in their own skin, just as women have made [him] feel’. Again, similar to Mario, Patrick’s signature makeup looks focus on enhancing women’s natural beauty with soft glam makeup, using mainly neutral tones. Celebs that he frequently works with are Gigi Hadid, Bella Hadid, Adriana Lima, Hailee Steinfeld, Shay Mitchell, Eva Longoria and many more. Patrick has also launched his own beauty brand with products such as, lipstick, lip gloss, body oil, blush and more. Patrick has worked hard to build his reputation as a makeup artist, making a mark for himself in the beauty industry, and now has earned the title of entrepreneur with the success of his beauty line.
Patrick’s signature makeup looks focus on enhancing women’s natural beauty with soft glam makeup, using mainly neutral tones.
A male beauty influencer that has truly built his fame from authenticity and personality, as well as his incredible makeup talent, is Bretman Rock. Unlike both Mario and Patrick, Bretman is his own muse, using his passion for makeup to create bold and daring looks. One thing Bretman does really well is using bright and vibrant colours in his makeup, giving a dramatic effect, which matches his personality perfectly. Bretman is truly expressive and creative when it comes to makeup, as he isn’t afraid to create fun, editorial looks and push boundaries.
One thing Bretman does really well is using bright and vibrant colours in his makeup, giving a dramatic effect, which matches his personality perfectly.
These are just a few of the many male makeup gurus that are subverting stereotypes and proving that the beauty industry isn’t just female oriented, but a space for everyone to use makeup to express themselves and their passion.
Last modified: 8th November 2019