I have been an avid fan of Monki’s funky patterns and comfy clothing ever since I first discovered them when I was 14 in Amsterdam. Much like iced tea and mosquito bites, Monki has become something I exclusively associate with being on holiday...
As lovely as it is to have things like this that you always associate with being abroad, I’ve never been able to help being a bit disappointed that I never get a glimpse of Monki outside of European cities unless I venture to Glasgow or London in the UK, both very far from my hometown. [pullquote]Albeit a popular brand on the continent, Monki is yet to make a big name for itself in the UK or Newcastle more specifically until now, with a brand new shop having opened in Eldon Square on Thursday 15th this month.[/pullquote]Albeit a popular brand on the continent, Monki is yet to make a big name for itself in the UK or Newcastle more specifically until now, with a brand new shop having opened in Eldon Square on Thursday 15th this month.
The first 100 customers were treated to 40% off. A deal which, after getting myself down there 15 minutes before opening, I managed to bag for myself. The atmosphere in the queue was lovely, I happened to bump into a pal from uni and we were all give cake pops, which literally sweetened the deal.
The shop itself isn’t massive, but makes good use of its space with a second floor. The shop was filled with music as well as a wave of keen bean Monki fans there to finally get their hands on their clothes without having to pay the pricy fee of delivery. The shop hosts a range of stuff from casual and comfy overalls and jumpsuits, to patterned blouses, blazers and other clothes that err more on the side of trendy work wear. Some personal favourites out of their current stock are their corduroy trousers, zebra print mesh top and their excellent range of stripy jumpers. It’s no Primark when it comes to its prices, but it isn’t as extortionate as Urban Outfitters and frequently has deals or sales on, so it is worth looking out for Christmas and January sales at the shop.
The brand are also taking some positive steps towards sustainable fashion by using organic cotton and advertising the more ethical products they make. As far as sustainability goes in the fast fashion world, they’re doing a pretty good job. There is also a wealth of information on their website about ways they are and are striving to become more ethical which is easily accessible for those who are interested. In terms of sizes, the shop definitely come out on top out of all high-street brands I know of. Their mediums are genuinely medium, rather than marking their size 10-12 clothes as L or XL as many brands do. This makes the brand feel far more inclusive and welcoming of all body shapes and sizes.
Since it opened I have already been back to the shop twice, and plan to make it a regular stop on my shopping route round town. Although it is on the pricey side, the shop caters well to those looking for clothing which doesn’t shy away from being something a bit different.