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Pinky Ink Designs: Starting a Business in Lockdown

Written by Arts, Fashion

While the rest of the UK were hoarding toilet paper, bulk-buying pasta, and fighting over hand sanitiser, I decided that the perfect thing to do during this pandemic would be to start my own business. 

From as young as I can remember, I have always loved art. Whether it be drawing, painting, or crafting, I have always been a creative person. Unfortunately, as I got older, I became less in touch with my creative side – that is, until lockdown, when I rediscovered my passion for art. With a lot of free time trapped in the house, I was determined to find a way to keep myself occupied whilst doing something productive. I combined my creative talent, my love for the colour pink, and my business skills to open an Etsy shop. And so, Pinky Ink Designs was born. 

My brand is all about pink positivity, self-love and being unique

My brand is all about pink positivity, self-love and being unique. I sell handmade polymer clay earrings, jewellery sets, digital art prints and hand-painted watercolour prints, and take pride in the fact that my packaging is also eco-friendly and that my earring cards are made from recycled paper. In addition, I personally design and create all of my business cards, packaging, branding and social media posts. As you can see, at Pinky Ink Designs, I’m truly a one-woman show. I guess it’s true what they say, anything is possible when you put your mind to it! 

After three busy months on Etsy, I can proudly say that I have sold over 30 items from my shop, and that I have had nothing but amazing 5* reviews and positive feedback. With the help and support from friends, family and even complete strangers, my little shop has grown immensely. As a result, I have been able to expand my products, and even make international sales. I’ll admit, it’s taken a lot of hard work, determination, and perseverance, but it has definitely been worth it!  

To help Pinky Ink Designs grow further, I decided to set up my own business page on both Instagram and Facebook to promote my brand. So far, I have had an overwhelming amount of support from fellow Etsy sellers, crafters and prospective buyers. With over 1.5k followers on Instagram, I often share exclusive discount codes, behind-the-scenes footage, and do giveaways to show how grateful I am for the continued and ever-growing support. I have even started a YouTube channel to give advice to those who, like me, would like to start their own business, but don’t know where to begin.

Pinky Ink Designs has become so much more than a little jewellery shop, it has become a business that spreads positivity, and one aims to help out people in our community

With the growth of my business I also found many creative opportunities. Recently, I have had the pleasure of working with Miss Teen Tyne and Wear on her mental health campaign; together we created some posters with the quote ‘No one is you and that is your superpower’. Half of the profits from these prints will be donated to the UK charity Together for Short Lives. I’m proud to say that Pinky Ink Designs has become so much more than a little jewellery shop, it has become a business that spreads positivity, and one aims to help out people in our community! 

By the end of 2020, I hope to hit my goal of 50 sales, and continue spreading joy (one pair of earrings at a time) even after I graduate in the summer of 2021. As a new seller on Etsy, it has been daunting, and there have been some hurdles along the way, but I refuse to give up because I’m doing what I love. I look forward to the future, and I can’t wait to see what 2021 has in store for Pinky Ink Designs!

Visit my Etsy shop here

Featured Image: Chloe Humphrys

Last modified: 28th August 2020

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