Rihanna's 'Cameo': celebrating black women

Raquel Padoa discusses Rihanna's latest jewellery launch with her brand, Fenty.

Raquel Padoa
18th November 2019
Image source: @fenty (Instagram)

An (exceptional) entrepreneur in the works, Queen Rhi has proved to be a creator of all things with her new ensemble ‘Cameo’, a three-piece jewellery line celebrating women of colour. Just when we thought the brand couldn’t get any better, after its initial release of makeup products in 2017 with its impressive range of colour shades, this new addition to the Fenty family unearths a unique exploration of beauty.

Unlike other new additions in the market, this line has a real purpose in its widespread message – aimed to shine a spotlight to honour black women. Rhianna’s consistency to highlight women of colour and their ability to prolong power through age-defying beauty is seen in the design of each pendant, pristine and polished with a running theme of hair being central to a black females’ identity. Taking inspiration from ancient history’s rich culture of Greek mythos, with its underlying themes of potent sexuality, love and immortal beauty, this jewellery line (Cameo) symbolises different facets of beauty in women.

"Such fine details are in recognition of a long-winding road to reclaiming female identity through freedom and fearlessness."

With its 3-tier collection of a brooch, pendant and rings - all carrying an inherent theme of beauty as multi-dimensional – each piece is carefully adorned in pearly white ovals and a female profile coated in black resin, glossed over hints of Swarovski crystals. Such fine details are in recognition of a long-winding road to reclaiming female identity through freedom and fearlessness.

Image: @fenty (Instagram)

Cameo emblems are historically worn throughout generations of men and women; speculations of different meanings have been associated to its largely European origin. Despite this ancient trajectory, Rihanna has unleashed Cameo to a modernised new realm to celebrate female beauty in more than just the conventional way. Just like all other Fenty products – from skin tone ranges and lingerie fit to feel luxurious for all shapes and sizes – this jewellery line is an ode to the inclusivity of all women.

"She created a collection that screams sleek and timeless in its simple black and white coated design"

Every part of this release appears polished to perfection, not just in the pendants themselves, but the meanings Fenty has decided to remodel and project onto the fashion market. The collection was released on par with a photoshoot directed by photographer Ruth Ossai, a pioneering creative in the fashion world and of Nigerian descent herself. This beautifully constructed campaign showcases the models through their wildly intricate hairstyles, appearing almost as sculptural installations. If there’s one thing we know, it’s that only Rhianna – through her regal queen status in the industry – is able to make cameos fashionable again. And with a spin at that: not only has she created a collection that screams sleek and timeless in its simple black and white coated design, but one that subverts traditional stereotype and pushes real influence onto the market.

Image: @fenty (Instagram)

Described by Fenty as “part of a legacy”, Rihanna’s recreation of pieces that point equal focus on history, culture and immaculate design, is marking a path for women to feel empowered. The line is available to buy on the official Fenty website, retailing at £280 for the ring, £320 for the part pendant part brooch, and a mind-blowing £410 for the earrings. Worth it? Absolutely!

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