On October 1st one of the most popular online shopping websites, ASOS, launched their new unisex clothing range. COLLUSION has already been branded as a new affordable range of clothes for the coming of age generation. Within the last few years, society has been stamping out gender inequalities and fashion has been one of the leading influences in the movement. The likes of Kanye West bringing unisex back onto our catwalks and even our high street fave, Zara, getting involved with their gender fluid range, it is now the time for all genders to wear whatever the hell they want and for society to embrace it. Finally!
So, when the androgynous fashion line hit ASOS it was taking the celebration of self-expression and inclusivity to the max. COLLUSION is all about refusing to compromise to style or principle and promises to be 100% animal free, sustainable and even size inclusive. The new youth brand has incorporated sizes up to a 6X where ASOS before only went to 3X. I think this is an amazing approach and something which I really do hope helps change the outlook on the ‘ideal’ body image which, quite frankly, no one has. With a more inclusive and expressive theme ASOS really have took on board what the up-coming generation are all about. Fashion statements are no longer something that is seen to be weird or wonderful but simply about expressing your personality and what you enjoy wearing.[pullquote]The first launch took inspiration from the 90s with popping colours and padded jackets, which are sure to be a hit with some of Newcastle Uni’s students[/pullquote]
ASOS have described COLLUSION as being unsurprising in its collaboration with 6 inspirational and creative youths to shape the first collection. From denim, knitwear, dresses and much more COLLUSION is taking fashion advice from the very people who wish to wear the pieces. The National Campaign lead by filmmaker Dan Emmerson and photographer Tom Sloan asks these young six “What do you wish for in the year you come of age”.
Having worked with Burberry on their latest campaign celebrating LGBT+, Emmerson is the ideal director for this amazing movement. Sloan is also an excellent choice of photographer who has helped capture each of the 100 individuals involved in a unique way whilst telling their story.
Despite their distant differences the 100 all have one thing in common, they were born in the year 2000. The teens diversity reaches through an array of cultures, religions, races and socioeconomic statuses, exactly what this new youth brand is all about. All the models got the opportunity to answer the simple question “what do you wish for in the year you come of age” giving them a heard and listened to voice. Their collaboration shaped the incorporated style, inclusivity, experimentation and authentic youth culture which will become the evolutionary fashion brand.
The first launch took inspiration from the 90s with popping colours and padded jackets, which are sure to be a hit with some of Newcastle Uni’s students (bring on puffa jacket season). The range really reflects what the youth of today are wearing and how they are challenging the styles which big labels are trying to keep rigid. The affordable collection will change each season in terms of the direction of inspiration it will take. Hunting for the next new trend, COLLUSION have promised to keep its style up-to-date with the most everyday wears to the show stopping statement pieces. I personally love the ethos behind COLLUSION and believe that it WILL change fashion history. Our generation are challenging the boundaries in every aspect of the world and with this empowerment fashion label behind us we are set to continue with change.