Generative AI is changing everything. Are creative jobs at risk?

When AI excels do humans come under threat? A writer explores the risk AI poses to jobs in the creative industry

Emily Lowes
20th February 2023
Image credit: Unsplash
Artificial intelligence is on the rise. With the ability to learn and evolve on its own, AI is quickly becoming a staple in many industries. But with this rapid expansion comes fear that AI will soon replace humans in many jobs, including those in the creative field. 

Some experts believe that AI will soon be able to create art that is indistinguishable from that of a human. In the music industry, AI has already been used to create songs that have topped the charts. And in the film industry, AI has been used to create trailers and short films that have been praised by critics. So, what does this mean for the future of the creative industry? Will AI eventually replace human creatives?

Think about what you just read. Does something seem a little different?

The ease of these AI technologies is like nothing else that's been seen before

If you noticed something was a little odd, you would be right. The first 100 words of this article were written and created using online AI tool – Chat GPT. The writing is as it states ‘almost indistinguishable’ from that of a human, which as a writer and journalist does cause concern for myself. The ease of these AI technologies is like nothing else that's been seen before and undoubtedly more efficient in many ways than humans.

So, what does this mean for the creative industry? 

The photography industry is being revolutionised by technology which is automating tasks that previously would have been done manually

The photography industry is being revolutionised by technology which is automating tasks that previously would have been done manually. AI is able to process information and produce imaginative and complex written content without natural human errors. AI is further transforming the art world through graphic design, illustration as well as other complex forms of artwork.

Though the general consensus today, is that AI simply cannot replicate the same processes involved in creativity in human beings and is not able to create original idea, who really knows what the future of creative jobs will hold.

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