A titillating event: has lingerie gone on furlough?

Louise Cusine writes on the future of lingerie.

Louise Cusine
26th October 2020
Maybe you’ve walked past Ann Summers at some point and cringed merely because it’s a lingerie shop. This coincides with the fact that lingerie is too often ignored and stigmatised for its sexual connotations instead of resembling a token of empowerment for people.

Nevertheless, the price tag and discomfort discourage some people from purchasing lingerie right off the bat, so let’s discuss whether lingerie is empowering and fun or just an unnecessary expense.

To wear lingerie or not to? That is the question. Either part of the question is a bold statement of empowerment in defiance of misogyny. Whilst many celebrities choose to wear it and upload posts on Instagram sponsoring a variety of lingerie brands, some celebrities have recently stood out from the rest of the crowd; TV presenter and former model, Emma Willis has revealed that she hasn’t worn lingerie since her wedding to Matt Willis in 2008 and that her underwear drawer contains 25 pair of the same pants.

Along the same wavelength, writer and fashion blogger Chidera Eggerue set up the Saggy Boobs Matter movement after she stopped wearing a bra in 2017. Eggerue was motivated by ‘’comfort but also being resistant to a world that says I should wear a bra.’’ More recently, with the pandemic and the work force being forced into their four walls, not wearing a bra has been deemed the ‘’greatest liberation of lockdown’’ by The Guardian. With regards to empowerment, I’ll leave you with this question that was directed to Michelle Obama by the comedian Gina Yashere: ‘’Was the end of your husband’s presidency the equivalent of taking your bra off after a long day, in terms of complete freedom?”

Not wearing a bra has been deemed the ‘’greatest liberation of lockdown’’ by The Guardian.

If you’re curious nonetheless, you have to set yourself a budget as some brands can be overly expensive: for example, Ariana Grande’s lingerie set in her new music video ‘positions’ would set you back around £1000! My advice is to buy from brands that offer student discount. On UNIDAYS, the brands that offer 20% student discount include: Boux Avenue, Ann Summers, Hollister, ASOS and Jack Wills. Otherwise, lingerie can be an unnecessarily huge dip in your bank account.

That brings me onto the question of whether it is an unnecessary expense if people find bras uncomfortable to wear? A leader of a research group into breast health, Joanna Wakefield-Scurr said ‘’a bra can help to relieve breast pain by holding the breast tissue in place’’. Therefore, if you do experience breast pain, find a bra that you can trust without the added discomfort of wearing one in the first place; non-wired bras are becoming more popular nowadays with the launch of Zara’s first-ever lingerie collection announced a few days ago!

If you do experience breast pain, find a bra that you can trust without the added discomfort of wearing one in the first place.

Stepping into Ann Summers and buying a lingerie set is your own call. Whatever the outcome may be, show assertiveness and don’t forget your student discount!

Featured image: Fahad Waseem (unsplash)

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