Australia women’s football shirts to be made in female sizes afer kit launch error

Phil Etchells on Nike's Australian women's football kit blunder

Philip Etchells
1st October 2020
Last week, Nike and Football Federation Australia faced backlash after announcing that the new away kit for the women’s national team - nicknamed The Matilda’s - would only be available in male sizes.

The FFA have issued an apology after the kit launch mistake. In a now deleted tweet, the Matildas account admitted that the new away kit was not available in female sizes until their next kit launch in 2022, despite national players modelling both home and away jerseys at the new kit unveiling. 

There was widespread disapproval of the announcement, with a number of people expressing their disappointment online, including Matilda’s player Elise Kellond-Knight.

However, both Nike and FFA have responded to the outcry and announced that the away jersey will now be available in female sizes by 2021.

In a statement, the FFA said: "The initial unavailability of 2020 national teams away kits in a woman's silhouette was not consistent with the values in which FFA seeks to uphold and promote.

"FFA, together with Nike, have listened to fans and consumers and as a result the away kit will be available for purchase early in the new year."

This blunder comes just months after the nation were awarded the rights to host the 2023 Women’s World Cup, alongside New Zealand. 

The Matilda’s are ranked 7th in world football and in 2019, became one of the leading sides in women’s international football to achieve equal pay and similar entitlements to the men’s side - who are ranked 41st in the world.

Featured image: Twitter header @TheMatildas
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