Conventional fashion shows are so last year

It is perceived as ‘boring’ and outdated nowadays to simply watch a runway show purely for the clothes. Designers must now display their works in unique and unusual ways in order to catch the eye(s) of fashion moguls. By ‘unique’ and ‘unusual’ I don’t mean having the models carry their severed heads tucked comfortably under […]

Joe Hood
17th October 2018
Instagram: @Gucci

It is perceived as ‘boring’ and outdated nowadays to simply watch a runway show purely for the clothes. Designers must now display their works in unique and unusual ways in order to catch the eye(s) of fashion moguls.

By ‘unique’ and ‘unusual’ I don’t mean having the models carry their severed heads tucked comfortably under their arms, as if it were a small tea-cup Chihuahua. Thank god no one has ever done…oh wait someone did.

Does anyone remember Gucci’s Fall/Winter 2018 runway show? No, well let me try to explain how they (Gucci?) executed such a disturbing stunt, and successfully changed up the fashion game.

Gucci’s designer Alessandro Michele revealed his F/W18 collection during Milan fashion week in a way no one could have predicted. He had two of his models carry their own heads as an accessory.

Now we must give props to whoever made the heads for the creepy likeness to their ‘owners’, and how realistic they looked. It certainly stirred up a storm in the industry, with some people finding it sick and disturbing, whilst others were strangely attracted to it.

But it didn’t stop there, along with detached body parts, Michele also thought it necessary to cast a baby dragon to feature in the show too. All you Game of Thrones fans will be sad to know that the dragon wasn’t real, but what is real is that Gucci is revolutionising fashion and will only continue to push boundaries.

By pushing boundaries, I’m not saying the next show should feature conjoined bodies or even worse, Donald Trump nude.

[pullquote]If this hasn’t made you shock or gasp whilst reading then I have failed my job as a writer[/pullquote]

Let us now jump to the opposite end of the ‘normal’ spectrum, as I think it is justifiable to say that we can rule out severed heads ever being ‘normal’ on the runway. Chanel’s designer Karl Lagerfeld unveiled his Spring 2019 collection at Paris fashion week only a few weeks ago, but this was no ordinary show, which with it being Chanel we would expect nothing less.

The audience were swept away to a tropical beach scene, with crystal blue water good enough to skinny dip in. Not that one would do such a thing in the presence of the great Lagerfeld himself.

The ridiculously attractive and fit models strutted along the beach, as if it were a less ‘cringey’ episode of Baywatch, minus the unnecessary slow motion running of Pamela Anderson.

This stunt was a huge deal for not only Chanel, but for other designers too. They are still all competing for individuality in their clothing, but now they must express the theme of the collection, and the mood they are trying to bestow through expression and experience.

If this hasn’t made you shock or gasp whilst reading then I have failed my job as a writer, and you will next see me being rolled down Gucci’s runway as a luggage accessory.

On a more serious note, if that is even possible after talking about severed heads, baby dragons and Pamela Anderson. Runway shows are changing for the better and the days of watching models walk up and down a static platform are over.

Next up I am sure will be Louis Vuitton strapping their models to a rope and flying them across New York City, like a scene from Harry Styles’ ‘Sign of the Times’ music video, minus the creepy Michael Myers looking mask.

 

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