Could Honda become a fourth NASCAR manufacturer?

The Japanese company looks poised to enter the fray of NASCAR in the near future

Sophie McMillan
5th April 2024
Image: Flickr- Roger Blake
While there have been talks of a fourth manufacturer alongside Chevrolet, Ford and Toyota for several years now, nobody has reached the finish line quite yet - though it’s rumoured Honda are getting close!

There are hopes that Honda entering the scene would reinvigorate the competition, jazz up the standings, and introduce new fans to the racing series. Talks of Dodge re-entering in 2022 after their exit in 2012 were the prelude to the current spike in interest, with the talks heating up again after NASCAR COO Steve O’Donnell mentioned negotiations were “heating up” with a fourth manufacturer.

According to Marshall Pruett in his latest podcast episode, Honda fans who like NASCAR are “probably going to be really happy here in the future.” There are hopes that this would make up for the loss of Honda from IndyCar, who pulled out due to rising operation costs.

As the NASCAR odyssey continues, concern grows around the threat of electrification, or at least hybridization - which would inevitably mean a loss of the iconic, American V8 roar. As well as this, financial issues have become a prominent topic of conversation within racing series, showing the he next few years will be detrimental for the future of the both NASCAR and other racing series.

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