Creative Careers 2022 Interview: Amelia Webb

In our next Creative Careers interview, our Head of Life and Style speaks to Amelia Webb, who works as a Social Media Manager for Sifted

Meg Howe
20th February 2022
Amelia Webb (they/she), graduated from Newcastle University with a degree in Politics and Sociology and now works as a Social Media Manager for Sifted. Sifted is a Financial Times-backed site, covering European technology and startup news.

Can you tell me what your role at Sifted entails?

Amelia’s role at Sifted is cross-functional. They work within editorial and marketing teams, curating content for Sifted’s Social Media platforms. This includes working alongside journalists to understand the ins and outs of their work, and presenting this in a way suited to the audience of the social media platforms. 

What does the ‘average’ day look like for you? 

Whilst Amelia’s days are not all the same, they follow a somewhat similar structure. Amelia splits her time and works in a hybrid style, with two-thirds in the London office and one-third of her time working remotely from her home in the North-East. 

Amelia’s day starts at 8am, where she begins to schedule social media posts for articles that have been published that day. They also dedicate some time in the morning to curating the newsletter round-up. Much of Amelia’s afternoon is spent in meetings, and they are also responsible for the management of internal campaigns and projects. 

What is one part of your role that you enjoy the most?

Amelia finds working for Sifted to be intellectually stimulating. They enjoy taking complex ideas and making them digestible for the average audience. Amelia believes this to be vital, as it ensures that the tech and start-up world, which can often be filled with jargon, is not gatekept from the average person. 

What is the most valuable skill you learned during your degree that you use in your role?

Whilst Amelia feels as though they achieved everything they wanted during their degree, she would tell herself to seek a mentor. Her advice would be that once you have an idea of what you want to do and how to get there, to seek a mentor from within that industry. 

What is the most valuable skill you learned during your degree that you use in your role?

Some of the most valuable skills that Amelia learned during her degree that have helped her during her role at Sifted include organisation, time management, and multi-tasking. Amelia states that during University you have different responsibilities and therefore time management is not something that you have to think too much about. Since starting her role with Sifted, Amelia has developed the skills in check-listing and blocking out her day. 

Join us for our annual Creative Careers event on Wednesday 9 March at the Newcastle University Students’ Union to hear from a variety of industry professionals to find out what it’s like to work in the creative sector.

See here to find all the great events happening during the week - there are limited spaces available for each session, so make sure you book your place in advance. Be sure to check out Amelia's talk at on March 9th, 3:30 PM - 4:30 PM - sign up here!

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AUTHOR: Meg Howe
Passionate History student and Educator

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