Disney announce $1.5 Billion partnership with Epic Games

Disney seeks to dominate Video Games...

James Kellett
4th March 2024
Image Source: YouTube, @Fortnite

The beginning of February saw a historical announcement for the Walt Disney Company as they confirmed their collaboration with Epic Games, creators of hit video game, Fortnite.

Disney stated that they invested a total of $1.5 Billion which in turn acquires them an equity stake in Epic Games.

The collaboration between the two large scale companies ensures a blending of their most treasured creative properties. Disney have made it clear that fans will be able to engage with characters from Pixar, Marvel, Star Wars and more, whilst Epic Games will be tying such popular franchises with their most popular video game, Fortnite.

"The collaboration between the two large scale companies ensures a blending of their most treasured creative properties."

CEO of the Walt Disney Company, Bob Iger said: “Our exciting new relationship with Epic Games will bring together Disney’s beloved brands and franchises with the hugely popular Fortnite in a transformational new games and entertainment universe.”

Over the past decade, there has been an apparent trend of Disney quite simply demolishing competitors with their financial power, as viewed with their acquisitions of Marvel and Star Wars. Disney have become a brute force in the film industry with such acquisitions and it is clear they are making use of their business to further dominate the video game industry.

According to Statista, as of 2023 Fortnite has a registered 500 million players on their servers, meaning Disney are tapping into a mammoth portion of the video game industry consumer base. As with many of their acquisitions, their collaboration with Epic Games will almost certainly spell further success for the multi-billion-dollar company.

Fortnite has a registered 500 million players on their servers, meaning Disney are tapping into a mammoth portion of the video game industry

This huge investment by Disney seeks to further consolidate their previous work in the video game industry. Since their subsidiary, Disney Interactive Studios went defunct, Disney opted to shift to a licensing model meaning they would make agreements with video game developers to use their intellectual property to produce video games, as viewed through Marvel’s Spider-Man, Kingdom Hearts 3, Star Wars Jedi: Survivor and more.

Founder and CEO of Epic Games, Tim Sweeney detailed on the collaborating explaining: “we’re collaborating on something entirely new to build a persistent, open and interoperable ecosystem that will bring together the Disney and Fortnite communities.”

The synergy between Disney and Fortnite can viewed as a guaranteed ‘banker’ for the Walt Disney Company, their recent history of acquiring entertainment companies in the film industry has solidified their Hollywood dominance, and this experience in turn will expand their influence into the video game industry.

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AUTHOR: James Kellett
The Fairchild A10 Thunderbolt 2 has a single 30mm Gatling Cannon and two General Electric turbines. When it fires its gun and puts its engines to full it will actually accelerate backwards. That is how powerful it is.

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