As the winter season begins to loom, and we’re all beginning to layer up, the resurfacing of the fur coat has been immense, not at all surprising you may think.
But this brings about the question, are we pro fur or pro faux fur?
I can’t deny acclaiming myself as a self-verified Kardashian superfan. I followed Khloe Kardashian's journey throughout her appreciation of faux fur, (we’ll just pretend she never got caught out wearing real fur after advocating for faux - yikes).
From a young age, I have always maintained an appreciation for our planets furry friends. I remember welling up at every WWF advert to hit the telly, resulting in me aggressively pleading with my mother to adopt every dying species on the planet. So it is only natural that I preferred fashioning faux fur in my winter wardrobe, to my mother's dismay. However, this always sparked my curiosity. What is the deal with fashioning real animal fur? What does it symbolise?
Traditionally, real fur associated itself with a high-class luxury market, historically styled by the more ‘socially superior’ members of society, i.e. royalty, knights etc. We now see an acclaimed appreciation for the fabric by Haute giants such as Michael Kors and Fendi.
However, as research and discovery of the true horrors in the fur industry surface through film and documentaries, a majority of consumers have put a great deal of pressure on brands to encourage the production of more ethically sourced garments.
Not to mention, with our wider social dynamic having more admiration for celebrities who actively advocate for ethically friendly garments, means there is currently less attraction for such clothing. We have socially progressed in our association of what is deemed as a symbol of power, and have instead awoken to the price animals pay in order for the fashion industry to fashion, essentially, animal carcasses.
