Glossier Explodes on to the UK Beauty Scene

Nimra Rafique explores the latest from cult beauty brand, Glossier.

Nimra Rafique
23rd October 2017
Image Credit: Instagram @Glossier

Glossier is a name that has been circulating in the beauty world a lot recently. Be it on Instagram, blogs or YouTube, Glossier has been a hot topic amongst beauty lovers, and now it has come to the UK.

Glossier’s founder and CEO, Emily Weiss, began her career as a fashion assistant at Vogue after studying art at New York University. While working alongside big beauty brands she came to the realisation that there was a lack of a personal connection between these brands and their audience. As stated in her interview with Teen Vogue, Weiss expressed that she found “there were great products available, but I felt a disconnect between the brands and me, the customer”. In an attempt to decrease this “disconnect”, Weiss launched her beauty blog IntoThe Gloss in 2010 where she would get a peek inside the bathroom cabinet of glamorous celebrities.

She focused on women such as Karlie Kloss and Kim Kardashian to give insight on what beauty products they used. This allowed Weiss to present details on what these inspiring women thought of beauty, what it meant to them and the products that they love. Moreover, through the comment section Weiss’ audience became involved in the discussions. In 2014 Weiss expanded her brand with the launch of Glossier, a beauty brand that is now adored by many.

Instagram: @emilywweiss

Instagram: @emilywweiss

When the New York-based company launched they initially started with four beauty products. These were Rosewater Setting Spray, Priming Moisturizer, Skin Tint, and Skin Balm, all of which were focused on creating dewy skin. Weiss explained on her blog when she launched her brand they wanted to start by “laying the foundation for a beauty movement: one that celebrates real girls, in real life”.

Now Glossier, with its vast range of beauty products, has launched in the UK. This launch took place on 9th October due to the high demand from the Glossier’s UK audience. Social media plays a major role when it comes to Glossier, particularly Instagram, as it allows the Glossier team to communicate with their audience and showcase everything related to the brand with just a click of a button. As Weiss explains to EveningStandard “close to half of our Instagram followers are international — and we saw that a lot of our UK fans were asking for Glossier”. So, in listening to her audience’s demands Weiss has made Glossier available in the UK, so that her UK customers can easily get and enjoy her products.

Glossier in the U.K ???

A post shared by Glossier (@glossier) on

With a wide spectrum of products to choose from and because Glossier is very new in the UK it can be an overwhelming task to find out what products are worth trying and will be right for you. Here are just a few products you may want to try:

Phase 1 - £35
Why not start with the products that are believed to create a beautiful, glowy foundation to your beauty routine and what Glossier call ‘Phase 1’. Included in this set are a Milky Jelly Cleanser, Priming Moisturizer and Balm Dotcom.

Cloud Paint- £15
This delicate, gel-cream formula blush is designed to give you a natural flush of colour and radiant dewy skin. It comes in four lovely colours: Beam, Puff, Haze and Dusk.

Boy Brow - £14
Brows frame the face, so they should be a vital part of everyone’s beauty routine. To help you get the perfect brows why not try Boy Brow, which is the No1 bestseller on the Glossier website.

Haloscope - £18
If you’re looking to get natural looking, dewy skin, Haloscope is perfect for you. This creamy formula glides onto the skin, giving it a gorgeous glow.

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