2020 is the year no one wished for, yet the Harry Potter series just cast a sweet-spell of success with their significant billion-dollar milestone.
In 2001, Harry Potter and the Philosopher’s Stone hit the box office for the first time, making 975 million dollars. 19 years later, the franchise-launching film was re-released in China, resulting in it surpassing 1 billion dollars in box office sales - ‘’you’re a billionaire, Harry!’’ But yes, surprisingly, it took Harry Potter and the Philosopher’s Stone double the amount of time to reach 1 billion dollars in box office sales as it took the Chosen One to destroy the ‘indestructible’ Horcruxes! Other movies in the series sufficed more success than the pilot, for example The Deathly Hallows Part 2 (2011) made 1.34 billion dollars without a re-release. The gross amount adds up to nearly 8 billion dollars!
Unlike the Harry Potter franchise, countless other movies have been hit with low box office figures, such as Scott Pilgrim vs The World (2010), despite their critical success. Scott Pilgrim, directed by Edgar Wright and starring popular young actors like Michael Cera, was predicted to be a huge success. Unfortunately, Pilgrims’ fight and defeat of seven evil exes to date Ramona Flowers did not result in enough revenue (47 million dollars) to cover its budget of 60 million dollars.
Despite this, Wright had more moderate financial success with Shaun of the Dead (2004), Hot Fuzz (2007) and The World’s End (2013), also known as the cult classic Three Flavours Cornetto, before 2017's Baby Driver became a surprise box office smash. This only proves that one failure cannot define a director’s entire career - You can prove them Wright!
Re-releasing movies is a controversial issue, because it can be done for selfish reasons; Potter took everything from the treat trolley on the Hogwarts Express but was there any need to take more money? In response, Andrew Crips from Warner Bros said that ‘’the popularity of the film with moviegoers in China, who are discovering it for the first time, proves the appeal of these stories is truly timeless and universal.’’
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