In fact, the waste of ‘rave’ or ‘festival’ fashion has created such a landfill that fashion schools and other brands have even been tasked with repurposing them so that less material is wasted. With the fashion industry being responsible for 8-10% of all global emissions, here are a few ways to stay sustainable whilst still looking good this summer.
Statistically, the most fast fashion gets thrown out at the end of the summer. So, instead of buying more, why not take some of the clothes you already have in your wardrobe and give them a revamp? There are lots of tutorials online that you can use to help alter clothes that you haven’t worn in a while into something that you’ll love wearing.
Friends are there for a reason. If you’re missing something from your wardrobe that you know you’ll only use once- for example, something you want to wear at a festival or a themed party- try asking around to see if anyone has something similar. That way you’ll avoid panic-buying something that doesn’t quite look like what you wanted anyway.
Charity shops and more sustainable online brands can be a great place to buy clothes- and can often be cheaper too. It can also be a fun activity to head into town with friends and look around together, rather than just scrolling through clothes online. It can be easier to try clothes on and know whether they’ll look the way you want them to before buying.
88% of Gen Zs say they will get their fashion trends from social media this summer. But how long do trends really last? Like most fashion fads, the clothes usually lose their appeal by the end of the season and end up sitting, unused, in your wardrobe while you question why you ever brought it.
Don’t regret what you buy- think about what you’re buying and how you’ll style it when you purchase something. Whilst buying clothes in the summer, think about how you could style them in other seasons- that way you’ll guarantee that you won’t be stuck with nothing to wear once winter comes around again!