Is blush pretty? Yes, absolutely. Do some people maybe apply a little too much? Probably. I feel blush blindness might be the new eyebrow blindness, where people are a little bit chronic for chasing the next eyebrow (or blush) ‘trend’ instead of taking the time to work out what’s best for their face.
It’s possible people see celebrities like Sabrina Carpenter - who, let’s be real, wears a lot of blush and looks great in it - and think they can do the same. Unfortunately, most of us can’t get away with that level of blush and we have to settle with a bit less.
Blush blindness is, sadly, all too easy to fall into, especially if you’re using a cream blush. When you’re so used to a specific blush pigment and the placement on your face, it’s easy to stop really seeing what it looks like. Trust me, I’ve been a victim of this.
To avoid blush blindness, you can try experimenting with your blush. Maybe try a different shade, or a powder instead of a cream, or, if you don’t want to splash out on a new product, simply try a different placement.
This can also be helpful if you wear your blush to suit your face shape. Fashion says to wear it high on your cheeks, creeping up to your hairline, but some face shapes might suit a slight alteration to this.
For example, if you have an oval-shaped face, you might want to apply more to your cheeks to make your face appear wider. If you’re looking for a more sculpted blush look, you can follow your contour with blush, moving your brush up and out (make sure to blend!).
Whatever you’re looking for in a blush look, I would recommend taking some time to experiment and find what you like best, even if you run the risk of others saying you have ‘blush blindness’. Just remember, it’s a ridiculous made-up term and you can do whatever you want with your makeup - otherwise, what’s the point of wearing it?