Is the "BBL" era over and what does this mean for new "body trends"

After speculation of the Kardashians allegedly reversing their BBLs, questions of what body types will be "in" have begun to arise

Trinity Richardson
7th November 2022

During the late 2000’s the fashion industry became overrun by models with curvaceous figures, however in recent years, we have seen a shift in society, creating a new “body trend” for women.

Online controversy has claimed for some time that the Kardashian sisters, famous for their curvaceous figures, have had their BBL’s (Brazilian butt lift) “reversed”. The claim comes from online sleuths searching through paparazzi pictures of Kim Kardashian, and comparing her body now to old photos where her body looks vastly different.

Whilst the Kardashians have never confirmed they’ve had an invasive plastic surgery like a BBL, with Kim even going as far as to show an X-ray of her body on their show, as “proof” she’s all natural, it is a common assumption that her, and most of her sisters too, have had some form of plastic surgery. 

The Kardashians are the "founding fathers" of repopularising the hourglass figure, promoting weight loss teas and appetite suppressing lollipops to their young followers, making having a tiny waist and a big bum not just a trend, but a lifestyle.

But the real question we should be asking, is why do women’s bodies constantly go through cycles of being “on trend”?

Throughout history with changes in fashion came changes in the “ideal” body type. The 50’s gave us Marilyn Monroe with her hourglass figure, the 60’s, Twiggy with her boyish figure and doe eyes, the 70’s and 80’s gave us tall Amazonian super models, the 90’s brought Heroin chic, the 2000’s brought boobs back, and now it’s all about bums.

Instagram @marylinmonroe

This shift in the “ideal body” isn’t coming from women themselves, yes, many women will take part in these trends, craving for their body to look like this new “ideal”, but those pushing a "new kind of beautiful", are those with something to gain. 

It’s not news that capitalist society needs constant change and engagement to thrive, and women’s fashion is a perfect way to keep people in the loop of buying. 

I, like many women, struggle to find the balance between wanting to be true to myself and enjoying living in my body as it is, but deep down I find myself wanting and longing to look like the women I see plastered all over my TikTok, Instagram, billboards and TV shows. We are surrounded by so much media that subliminally tells us we aren’t good enough as we are, that we need a new cream, a new makeup product, a new shape, and then, finally then we might be enough to be valued by society.

Instagram @khloekardashian

We are surrounded by so much media that subliminally tells us we aren’t good enough as we are

I hoped that after lockdown, where we were all isolated and couldn’t live our normal lives, that something would’ve changed. That we would’ve learnt that our bodies don’t need to be constantly adorned or primped, but rather that they are simply vessels for us to live, and we should exercise and eat to fuel ourselves, not to look a certain way. 

But sadly, sex sells, and to keep it selling, the goal post must constantly be pushed back, inch at a time, until the new “standards” of beauty are unrecognizable from the last.

I don’t know where the next “trend” for women’s bodies is going to come from, or what will follow after, but I hope that someday, we can move away from the obsession of what we look like, and instead can look inwards, and care more about our character, than the size of our jeans.

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