Jordyn X Kylie: Beauty Breakup

The latest Kardashian scandal could effect the beauty industry, Sophie Hindhaugh investigates...

Sophie Hindhaugh
4th March 2019

If you’ve not been on Twitter, you’d be forgiven for not knowing the latest drama to grip the world of social media. However if you are on social media, and you’ve missed it, then I’ll assume you just don’t follow anyone and live under a simulated rock, because the latest Kardashian scandal seems to have encompassed the entirety of social media- or in other words, ‘broke the internet’.

Last Tuesday, Jordyn Woods, Kylie Jenner’s best friend, got hot and heavy with Tristan Thompson, Khloe Kardashian’s baby daddy. And Khloe Kardashian happens to be her best friend’s older sister. Whilst it’s not surprising that Tristan has cheated on Khloe again (he notoriously did days before she gave birth with two women, at the same time) it is surprising that Jordyn, who went to Khloe’s baby shower and has been close friends with the family for years, would have betrayed Khloe (and best friend Kylie) this way. Or, how she could have been so dumb as to get caught or to pick a man associated with the Kardashians.

She was really living the high life, riding Kylie Jenner’s billionaire coattails, and she’s thrown it all away for a quick fumble with some basketball player. She lived at Kylie Jenner’s comfy mansion. She modelled for Khloe’s brand, Good American, which opened other modelling doors in the industry. She had a collaboration with Kylie Cosmetics, her own lip kit. Notice that this is all past tense- because the Kardashian’s are leaving Jordyn Woods firmly in the past, along with all the other people they’ve blacklisted. The Jordyn inspired velvet lip kit ‘Jordy’ is now half price, she’s been kicked out of Kylie’s mansion, and it’s safe to assume she’s not modelling for Good American anymore.

And it’s not just her Kardashian associated business ventures that are suffering- her collaboration with Eylure for example, isn’t off to the best start. At the event to celebrate the launch of her false eyelashes line, beauty bloggers hoping to be on the Kardashian PR list reportedly avoided the event.  There are rumours that said event was as a result nearly empty, and that Jordyn hid most of the night, only to deliver a rather understated short speech, where she thanked people and Eylure for their continued support, stating ‘through everything that's been going on, you know it's been real, and Eylure has been super real.’ I’m not exactly sure what she means by ‘real’, but I’m gonna go with things looking real bleak.

The most annoying thing about the situation for me is how Tristan Thompson has gotten off free from any criticism. He was the one in the relationship, with a child and who decided to make out with a young woman on a boozy night out. It’s 2019; it’s time to hate the cheater more than the other woman. And maybe to not collectively online bully a 21-year-old woman and cut her out of the beauty industry for making a mistake and suffering for it now.

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