Two lifelong friends, Dan Young and Kieran Dougan, quit their careers to launch their own venture are now bottling success with a new drinks company. Both Young and Dougan had launched 40 Kola, an all-natural caffeine-infused version of a classic cola that they hope will take the growing ‘craft soda’ market by storm.
Their website stated that their brand is 'effectively the change we want to see in the world - it's exciting, sustainable, and we believe it brings people together'
Kieran, who graduated with a degree in Chemical Engineering at Newcastle University, told the university, 'We got to work researching the market and devised our own recipe then launched 40 Kola last year.'
Dan, who manages the Marketing side of the business told the university, 'Our brand is about making a positive impact on people’s lives and to give something back to people. Aside from this, all our products are totally natural, with no artificial colours or preservatives.'
They started researching the 'not-so-secret formula of cola' in a kitchen in Jesmond and devised their own singular recipe. They are firm believers in sustainability and are working together with other independent companies who also promote ethical and sustainable practices.
'We are working hard to keep our methods of production fully sustainable and so we use as much as we can, wherever we can.'
'We were determined at the very beginning that our mission would be to champion the importance of minimal waste'
Young had told ChronicleLive, 'We are thrilled with the progress we have made in the short time we have been established.'It’s great to work with partners who share our ethos. We feel like this is just the beginning though and we have some really exciting growth plans.'
Having only launched in March, their product is already winning the hearts of those across the North East. They currently focused on growing their business throughout the North East and into other cities in the North.