After fifteen fruitful years with Nintendo of America, the iconic and beloved Reggie Fils-Aimé is stepping down from his role as President, leaving his shoes to be filled by the aptly named Doug Bowser.
Before taking the role, Bowser was, surprisingly, not a kidnapper of princesses but the VP of Sales for Nintendo of America - he’s someone who employees are already familiar with, and someone who has already earned respect from his predecessor Fils-Aimé.
According to the Regginator, the Koopa King is a “passionate and powerful leader” which indicates that the keys to the kingdom are being passed on to safe hands but, hopefully, this is something we come to see for ourselves this April which is reportedly when Doug will become the new President.
Growing up with Nintendo, just as the fans have, is perhaps the most useful tool for understanding their desires and their problems — which is something Reggie touched on, claiming that he sees Bowser as “a guy, who in his youth, probably spent too much time in front of a Donkey Kong arcade machine.”
He spoke directly to Nintendo fans, thanking them for their support and passion, writing that they have given him “a Mushroom Kingdom full of incredible memories”
The President of Nintendo, Shuntaro Furukawa, commented on Reggie’s retirement, saying that he “really appreciates everything Reggie has done” for the company. He said that Fils-Aimé was “an exceptional leader” but they are “pleased to have such an able successor ready to step into the role.”
Prior to working for Nintendo, Doug Bowser was the Vice President of global business planning at the controversial Electronic Arts. However, according to Bowser, he was “mentored by Reggie for four years at Nintendo of America” which makes him the perfect candidate for the role as he has worked closely alongside Fils-Aimé. He understands Reggie’s goals for the company, his vision but, most importantly, his appeal to the fans.
Following the announcement of his retirement, the Regginator left a heartfelt message for fans on Twitter, singing high praises of Bowser and ending his tenure on a high-note. He spoke directly to Nintendo fans, thanking them for their support and passion, writing that they have given him “a Mushroom Kingdom full of incredible memories” that he will “never forget.”