During lockdown, many people experimented with their hair colours, and at-home hairdressing became a way to entertain ourselves. From at home bleaching experiments, to shaving hair completely off, no ones head was left untouched. And maybe with the world slowly rolling back into action, more natural hairstyles could be the go-to for everyday styling.
There is also much more awareness around bleach damage (possibly due to disastrous lockdown bleach attempts), with less people willing to put their locks under that kind of stress. The turn to healthier lifestyles with less chemical involvement and plastic consumption may be be a big reason bleached blonde, especially, is becoming unpopular. On average, it takes 45-100 foils for a full head of bleach. Obviously, this is very unsustainable, and hair bleach isn’t particularly good for the environment either!
As well as this, beauty and fashion trends are becoming less and less Eurocentric. Representation in the media is becoming more diverse, and we are finally moving away from Western beauty standards based on child-like features. There is a wider acceptance of natural hair colour and texture, with less emphasis on needing to fit into a box of what is considered ‘beautiful’.
Although having blonde hair isn’t necessarily unfashionable, high-maintenance bleached locks are becoming unpopular. Even classic celebrity blondes such as Margot Robbie, Hailey Bieber and Gigi Hadid are going brunette (what would Marilyn say!?). People are realising that it’s just not worth it anymore - healthy hair is beautiful hair.