Ever since she released her 10th album Midnights, she has been breaking records; my personal favourite being the award of the first artist in history to occupy the whole top 10 of the Billboard Hot 100. And that's not all; she also managed to become the most streamed artist on Spotify in a single day and has multiple more achievements. It would only be fair to admit she has been breaking records left and right, and not just with her music.
the first artist in history to occupy the whole top 10 of the Billboard Hot 100.
Most recently, Swift released a concert movie from her tour. On its first opening weekend, it became the highest-grossing concert film ever. Fans, who weren’t lucky enough to get her tickets, flocked to see her perform on screen, with the film containing footage from her shows and including songs from all ten of her albums.
Taylor isn’t just helping her own career when she ventures on tour, local businesses also feel a boost. Everywhere she goes, everywhere her shows take place, her fans are spending money on hotels, restaurants, and beforehand, on costumes as well. This phenomenon has been dubbed ‘Swiftonomics’.
This phenomenon has been dubbed ‘Swiftonomics’
One thing that many fans didn’t see coming, or at least I didn’t, is Swift's takeover of the sports world. Since her new relationship with Travis Kelce, an American football player, Taylor's attendance at football matches has subsequently become a staple of the match broadcasting. Her fans are learning football lingo so they can watch the matches, spot Taylor, and understand all that's occurring. I dare say, football fans must be pretty mad right about now.
Lastly, Taylor Swift is constantly trending, whether that being on social media platforms or in news headlines -she is everywhere. Fans talk about her music, her breaking records, and her relationships; they are making friendship bracelets and costumes for her concerts. Taylor Swift is fully taking over the world and turning it into her own (Taylor’s Version).