The Rise and Fall of Wordle, has the NYT Acquisition ruined the fun?

Following its acquisition by The New York Times, is Wordle a dead letter?

Amy Haslam
7th March 2022
Image: The New York Times and Peter Lennon
Life used to be simple. Now I wake up every day, I complete the daily Wordle, then, of course, I have to do the Quordle, Nerdle, Worldle, Globle, Lewdle, Sweardle, Taylordle (Taylor swift wordle). By then it's bedtime. Repeat. 
Image: The New York Times

Perhaps it's all these spin-offs that have caused peoples’ severe Wordle fatigue… Or maybe it's all the articles and tweets about Wordle. This one included. 

Wordle came out in October 2021. Based on the TV game show Lingo, but with a once-a-day element and no dead-inside host. 

At the time, the idea of playing something once a day was foreign. Wordle appeals to the part of the brain that likes to put the cereal in before the milk. It gives us routine and order. Especially after a time of unpredictable disease and lockdowns.

for the most part, they have actually improved the game

The game's success comes largely from the ability to share with others, the ultimate small talk conversation piece - universal to anyone. Even able to unite you with those weird cousins you try to avoid, with the easily shareable copy and paste grid.

But what happens when they no longer care or play the game... Will we keep playing when we lose the ability to brag to others? Recently there's been an argued ‘Fall of Wordle'. Of course, the obvious thing to blame for this is the New York Times. However, for the most part, they have actually improved the game. I think John Wardle himself underestimated how little the general public wants to learn new words. 

The day that the word was ‘CAULK’ caused an international outcry. I still refuse to learn what a 'CAULK' is. Recently, the New York Times saved us from ‘AGORA’ which would have caused the second war in a week. 

Maybe instead of looking to point fingers at which party is to blame for its slight decrease in popularity, we can just consider that it's a trend running its natural course. 

Flappy Bird died of mainly natural causes and maybe this will too. We don't need a Wordle autopsy.  It's not going to disappear from our consciousness, crosswords still get played and those are far less fun. 

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