There doesnt seem to be any sign of slowing down for the stars of youtube; with various books, product deals and brand partnerships they are truly taking the fashion world by storm. Their enthusiastic tone, and relatable style has caught the attention of millions of viewers from all over the world. Here I pick a few of the best british influencers and discuss how they’ve grown their channels to become such massive, influential platforms.
Arguably the Queen of Youtube, Zoe Sugg or ‘Zoella’ has amassed over 11 million subscribers over the past seven years. She uploads regular videos to Youtube, including many high street fashion hauls. Often her videos include her purchases from affordable stores such as ASOS or Topshop. Her relatable style and friendly face makes her appealing to a wide audience of all ages and it is this that has led to her popularity both within the Youtube community and beyond.
Likewise, Fleur DeForce is a British beauty and fashion star who’s subscriber count has rocketed at an alarming rate in recent years. She is a lover of fashion look-books, regularly editing together her favourite seasonal and party outfits for her viewers to take inspo from. A recent video she uploaded is a ‘Topshop & ASOS try on haul’ which had 159,284 views in just two weeks, demonstrating her likability and genuine love for fashion. She’s also just collaborated with Mac makeup, announcing her very own cosmetics collection, due to be released in the coming months.
Tanya Burr is a former makeup artist turned youtuber. Her channel boasts over 3.5 million subscribers. She uploads many different videos from chatty informal tutorials to fashion look-books and hauls. Her most recent upload was a peek inside her capsule wardrobe and supplied bags of inspo for autumn winter dressing. She’s a regular attendee of fashion shows sitting on the front row along side her youtuber husband, Jim Chapman. Check out her channel for classic tailoring and perfect uni outfits.
Jim Chapman is an up and coming name within the fashion industry. Recently he was part of the line-up of ‘millennial influencers’ who walked in the Milan Dolce and Gabbana fashion show, alongside fellow youtuber and friend, Marcus Butler. He has a regular feature on his channel which he calls ‘In the Closet’. In this he films a tour and Q&A with fellow youtubers and celebrities in which they show they’re most prized items of clothing or accessories. He also recently uploaded a two part vlog where he showed what happened during fashion week and the exhibitions and shows that he was invited to.
Samantha Maria describes herself as ‘a London based Fashion & Lifestyle blogger & Youtuber with a penchant for Travelling the world, eating and handbag collecting.’ Her lighthearted chatty videos makes her appealing to a wide range of people. She regularly uploads fun and informative videos such as ‘wardrobe updates’, ‘how to style the midi skirt’, and her ‘winter fashion favourites’. She has just under 2 million subscribers currently to her name. Within the youtube world she’s well known for being honest and a reliable source of info for all your fashion needs.