Tommy Hilfiger and the return of the 90s

Your fashion editor Liz Rosling tells us how the 90s are making an almighty comeback - and how Tommy Hilfiger is leading the sartorial crowd

25th April 2016

When it comes to the world of fashion, it’s no secret that tends tend to come full circle. The same can be said for the 90s - a period of infinite variety in style and fashion. With super models such as Tyra Banks, Naomi Campbell and the iconic Kate Moss storming the industry at the time, it’s tricky not to idolise the different looks owed to the previous decade.

From hip brand Tommy Hilfiger to the once-controversial Calvin Klein, the 90’s were synonymous with style staples such as sportswear, denim & dungarees, crop tops and combat boots. It’s no wonder we’re now going nuts for it.

At the forefront of 90s fashion were brands moving towards a more casual yet still chic style. Sported by super models and celebrities throughout, the popularity of this trend was widespread. A mix and match of oversized jeans, loose-fitting tees and cropped sweaters, the decade was decked out with diversity.

If, like me, you were too young to fully enjoy and actually embrace the many styles of the 90s, you needn’t worry… this 90s nostalgia has led to a widespread rebirth of trends that, one could argue, were destined to see the 21st century through.

Heading up this revival, Tommy Hilfiger’s latest collection is full of adapted favourites fit for flaunting this 90s-chic

Heading up this revival, Tommy Hilfiger’s latest collection is full of adapted favourites fit for flaunting this 90s-chic. Personal favourites of mine include their denim dungarees (£120), flag sweatshirt and boyfriend fit jeans (£110) all flourishing the brand’s recognisable red, white and blue label.

Don’t panic if Hilfiger’s prices seem hefty (we are students after all), because brands for all budgets can be seen embracing the comeback - and with leading online retailer ASOS marketplace dedicating a page to nailing the nineties, confirming that ‘from new season normcore vibes to slinky slips and chokers… ‘90s are back in a big way’, there really is no reason not to channel your inner 90’s child.

Think oversized shirts with plaids or stripes combined with denim - be it baggy jeans, dungarees or pinafores, this laid-back look compliments whilst combining comfort, a flattering style choice for sure. Topshop’s long-denim dungarees provide as a more affordable alternative, and look great paired with a stripy crop or larger T-shirt. Cheaper still, New Look currently has a range of 90s numbers on sale, so take inspiration from these basics, bag a bargain and embrace 90s fashion however you feel fits you best.

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