Top 5 Black Owned Beauty Brands

Beauty Editor Rashida Campbell-Allen shows some love to her top 5 black owned beauty brands

Rashida Campbell-Allen
8th November 2019
Unsplash: @ziphousedesign
With a plethora of affordable high-street make-up and skincare brands available in the UK, it is often rare that we stop and think about who are behind these brands and how representative the high street scene is. Especially here in the UK, there is a lack of notable brands that are in the mainstream and real competitors founded and headed by people of colour, however by spreading the word and increasing the visibility of these fantastic brands, is perhaps the best way we can change this. These 5 beauty and skincare brands are founded and owned by black women, show them some love!

Instagram: @fentybeauty


Fenty Beauty

The iconic fashion and beauty mogul. Shifting the lens from her music stardom to her beauty innovation, Fenty was arguably the first of its kind. Rihanna’s cosmetic range offers 40 shades spanning all skin tones, from foundations, concealers, and the emblematic Kilowatt highlighter. It set the tone and example for inclusion, carving its own space in the industry and providing women of all ethnicities with great options.



Instagram: @sheabuttercottage



Sheabutter Cottage

This is a UK based cosmetic company specialising in ‘Exotic Ethical Raw’ products. The brand stocks oils, hair and skin care therapies and toiletries. What’s particularly great about this brand is that they source their shea butter directly from a co-op of women in Ghana, meaning the products truly are natural, organic and chemical-free.




Instagram: @chichiijp


Juvia’s Place

Ever struggled to find eyeshadows that have sufficient pigments to show up on darker skin? Look no further. I personally swear by Juvia’s place eyeshadow palettes as they cover the spectrum from neutral, to vibrant through to glitter shades. This brand is embedded in the celebration of African kingdoms from the queens to the rebels and everyone in between.



Source: patmcgrath,com



Pat McGrath

If you’ve not heard of Pat McGrath then where have you been? She is a British national treasure in the beauty world, and is heralded as one of the world’s most celebrated make-up artists. Her brand is for everyone, of every shade-truly universal. Do note that her products do reach the higher end of the market but they are high quality and long-lasting so arguably worth it.




Instagram: @basebutter


Base Butter

Initially starting as a lipstick venture, She’Neil Johnson and her co-founder Nicolette Graves have developed this brand to reflect the growing landscape of skincare for women of colour. Their body butters are multipurpose so can be used on the hair, skin and lips. Although having launched back in 2015, they are still relatively new on the mainstream beauty scene, but Base Butter's future is certainly glowing.




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