Visibility isn't equality; and why we need to stop pretending that it is

For many, the sudden increase, in both participation and coverage, of women’s sport means that women are now equal to that of their male counter parts. However, this is not the case. Visibility isn’t equality – and pretending it is risks stalling real change. 

In Britain today, it can be argued men’s sport is viewed as superior to women, with 25% of people having never watched women’s sport. Despite the undeniable triumphs of women, most notably in football, there are many barriers that prevent women’s sport being accepted as equal. 

At the root of inequality is people’s stereotypical and gender biased views of women’s sporting abilities, with 25% of British people believing male sportspeople deserve to be paid more than women.

Comparative to the men’s game, when women’s sport is covered, commentators make an effort to focus on factors irrelevant to the ability of the athletes such as appearance and personal life. Therefore, while women are receiving more coverage, visibility that comes with distortion is not progress, it’s a polished form of inequality. 

Within the recent decade, female footballers have redefined the sport, hitting highs never before seen. From England’s Lionesses winning the UEFA Women’s Euros twice consecutively to the Barclays WSL setting exceptional professional standards, one thing certain is football has been transfigured. 

However, with increased visibility comes room for scrutiny of female players. For example, Joey Barton, former professional footballer and manager, was condemned for his multitude of highly publicised sexist comments. Barton commented on X “women shouldn’t be talking with any kind of authority in the men’s game”, further stating “it’s a completely different game”.

The more women involved, from commentators to players, the more they become increasingly scrutinised. Any mistake or difference to men is emphasised to create a distinction between genders. Many perceive men’s football as the norm, treating women’s football as a by-product. 

If we continue to label women’s sport as ‘equal’, new problems are created while old one’s still exist. Institutions such as National Governing Bodies, must continue working hard to create opportunities for women, from grassroots to professional. Alongside this society must further educate themselves, opening their minds to women’s incredible abilities, providing women with the equality they have been so consistently denied.