Why is Newcastle still overlooked in telly land?

One would think that the city, with its iconic bridges, Geordie character and working-class roots is full of stories just waiting to be told. Yet, it remains surprisingly underrepresented in the world of film and television. Ofcom reports have shown that, where location was identifiable, more than a half of TV contributions were set in London and the South East.

Newcastle’s contributions, although few, stand out for their authenticity and heart. Some of the most beloved series set in the toon are Byker Grove, introducing the world to Ant and Dec, Vera and, on a different note, Geordie Shore, the reality series that showcased Newcastle’s vibrant nightlife. However, these are just a few iconic examples and there’s many more that prove how Newcastle can resonate with audiences nationwide and even globally.

Nevertheless, it seems these successful series are the exception, rather than the rule. The region’s stunning architecture, industrial heritage and rugged landscapes largely remain overlooked.

One of the main reasons for this is the centralization of the UK’s media industry. With the majority of production companies based in London, the further cities are from this power hub, the more they miss out on the necessary investments and funding.

Britain’s creative industries are thriving, contributing heavily to the economy and the job market. As one of the world leaders in screen productions, it’s about time the North East gets its fair share of representation.

It serves as an ideal setting for a number of genres—character-driven comedies, period dramas set in the city’s industrial past, or thrillers with dark backdrops of castle ruins and rough coastlines. There is so much potential here.

With growing calls for more regional representation in British telly land, Newcastle could play a significant role in shaping this movement. Increased investments in local film and TV productions, as well as more support for local talents, could turn this region into a creative hub that goes beyond being an occasional backdrop to central players.

To ensure that British media reflects the diversity of its people and places, film and television must look beyond the South to embrace the wealth of the North and give audiences a full picture of the country.