Beauty Brand Lovin’ — The Ordinary

Rachel Makinson discusses beauty brand 'The Ordinary' and recommends her favourite products in their range

Rachel Makinson
15th November 2019

The Ordinary, a brand from DECIEM, burst onto the beauty scene back in 2013 with their incredible retinols, that were just a fraction of the price of other retinol products on the market at the time. Since then, The Ordinary has grown substantially, and now offers a wide range of brilliant products, from cleansers to hair serum to makeup. They only use the best quality ingredients in their formulations, and the company prides itself on honesty.

Whilst the vast majority of other beauty brands out there attempt to profit off of our insecurities, with products that promise to give us flawless, glowing skin or make our hair grow six inches in a month, The Ordinary does none of this. Their product information is always very matter of fact and doesn’t make unrealistic promises about the capabilities of their products. In fact, they often include disclaimers within product information to avoid creating false hopes for the buyer. This being said, their products are really great and do make a noticeable difference.

The high quality of their products and the brand’s honest marketing is not the only praise to sung for The Ordinary, as they are also vegan, cruelty free, come at a super affordable price point, and all their packaging is 100% recyclable.

The Ordinary’s Best Products?

The Ordinary’s Caffeine Solution 5% + EGCG is a light-weight eye serum that can help reduce the look of puffiness and darkness under the eyes. It is silicone free, alcohol free and does exactly what it promises.


Azelaic Acid Suspension 10%. Whilst everyone’s skin is different, this cream has really helped to keep my breakouts and rosacea under better control. It sinks into the skin almost immediately, and a little seems to go a really long way.


The Ordinary’s Coverage Foundation gives a natural but high coverage finish. It is super lovely to apply to the skin, and comes in 21 different skin tones, hopefully meaning that nobody is excluded, and everyone can find a great match.

Instagram: @mile_makeupofficial

A vegan, cruelty free beauty brand that doesn’t deliberately mislead us and doesn’t break the bank… The Ordinary is an amazing brand that is well worth trying out if you haven’t already!

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