Do celebrities influence our vacation destination choices ?

There is growing list of destinations that are perceived as celebrity hot-spots but are their visits influencing the rest of society too?

Jude Parkinson
27th February 2023

For the under 35 category in society the interest in knowing where our favourite celebs vacay is more than intriguing. From their accommodation to holiday attire and destination pics on Instagram it’s the ultimate insight into how the rich list vacation. 

A recent destination that has become popular with celebs and, therefore, the public is the island of Mykonos in Greece, with visits from super models like Bella Hadid and celeb royalty, Leonardo Di Caprio, the island has become a playground for the mega rich. The small island known for its blue domed roofs and breath taking sunsets, has had to raise its prices in recent years to profit from the influx for visitors wanting to have an ‘Instagramable’ post just like their famous favourites. Some have even gone as far to say it is the new Ibiza as DJ’s flock to the island to keep up with the trend. 

Mykonos - Image credit: Pixabay

Italy is often the most sort after destination by celebrities, located in the heart of Europe with stunning shorelines and winding vineyards the country has endless spots for celebrities to soak up the sun. Lake Como, the upstate resort in Italy’s northern region, known for its dramatic scenery and Renaissance architecture is a luxurious stay for anyone. Celebrities love the location for their grand guest houses, for example, George Clooney and Richard Branson who both have properties on the lake. Another Italian location loved by the rich and famous in non-other than the Amalfi coast, known for its pastel-coloured houses and surround islands like Capri, you’re almost always guaranteed to see a super yacht docked from the likes of Kylie Jenner to Jeff Bezos. Its expensive hotels and boutique shops give the island that lavish feel that attracts many A-listers every year. 

Positano, Amalfi Coast - Image Credit : Pixabay

The cobblestoned streets of Saint Tropez the coastal town on the high-end French Riviera has long been popular with musicians as it has a reputable nightlife, most popular with those who have yachts as it has a sense of privacy for many celebs away from the paparazzi. However, over the years more of the public have chosen it as a holiday location due to it being slightly less expensive than Cannes yet still exuberating a ‘old money’ type rich feel.

Saint Tropez Port - Image Credit : Pixabay

In my opinion, the places that celebrities influence others to visit seem to very picturesque and less about opportunities and experiences available. Largely due to Instagram and the media presenting grand photos which make many envious and with pressures to keep up with society celebrities have the ultimate grip on many dazzled by their fame!

AUTHOR: Jude Parkinson
Sub-editor for Travel. 2nd year Media, communication and culture student.

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