Contestably, we are aware of the current productions of Spiderman: Brand New Day and The Devil Wears Prada 2 due to the media coverage on X and TikTok. Without intent, we are being fed paparazzi pictures and stunt videos that allow for reposting and duetting with vast opinions.
On account of The Devil Wears Prada 2, a film about the fashion industry, we, as the audience, are given all the outfits worn by Anne Hathaway (Andy Sachs) and Meryl Streep (Miranda Priestly), allowing us to make quick judgments and uncontextualised opinions. I, myself, have done it, and the original is one of my favourite films. These snapshots of films give the audience pre-determined ideals that may discourage fans from wanting to watch the new release or tarnish the legacy of the original, let alone the new film itself!
The beauty of film is that it provides an individual interpretation for every audience member.
Whilst some hot takes can be humorous and light-hearted, they often stem from generating provocation rather than substance. They catalyse a toxicity within an already polluted culture of division and misinformation, thus discouraging critical thinking and discussion. The beauty of film is that it provides an individual interpretation for every audience member, therefore leaving a longer-lasting impression on them.
On the contrary, social media is an efficient fuel for igniting conversation about a film before its release; evidently, through Barbie and Oppenheimer. The collision of same-day release (July 21st 2023) turned into a movie theatre experience for so many, providing a true theatre time. Additionally, the portmanteau phenomenon that was ‘Oppenbarbie’ caused its own legacy and would not have happened if it weren’t for social media.
Social media inevitably plays a juxtaposing position in the film industry, free marketing for some and a tarnished legacy for others. It is important to keep minds and eyes away from movies pre-release and enjoy the fresh, intended first view of a movie.