Euro 2028: Giving up the World Cup Bid

A Euro 2028 bid has been deemed better value by the associations

Gabbi De Boer
24th February 2022
England, Scotland, Wales, Northern Ireland, and The Republic of Ireland have agreed to drop aims to bid for the World Cup in 2030, and instead bid to host the Euros in 2028.

The decision came following a ‘feasibility study’, with the government originally pledging £2.8 million to the study in anticipation of the bid. Hosting the World Cup is something the government has been keen to do for years, with Boris Johnson describing the UK as “the home of football” and that it would be “an absolutely wonderful thing for the country”. Previously, England failed a bid in 2018, with the last major men’s tournament played in the UK being the 1996 European Championship. It is also partly because of this previously failed bid that the decision has been made to withdraw – with people questioning if it is worth bidding for following this previous humiliation.

In a statement released by the five associations, the decision to only bid to host Euro 2028 is due to the fact that the European tournament would carry “a similar turn on investment” as hosting the World Cup would have, but there would be “a far lower delivery cost”. The collaboration of the associations also offers a “unique five-way hosting collaboration” across the UK, as well as hoping to create a positive legacy of football across the UK. As the third biggest sporting event in the world, the UK's bid is set to be the strongest in terms of facilities and potential to generate profit. If the bid proves successful, the tournament would boost all aspects of football, from grassroots to professional.

This bid would be highly beneficial given the circumstances faced after the Euro 2020 tournament.

After torrents of online racial abuse towards England’s players, there were many calls to ban fans from future tournaments, as well as banning England from hosting tournaments after fan troubles. Although this hasn’t come to fruition, new laws have been formed to ban online racist trolls from attending football matches in England and Wales. Currently, football banning orders can be imposed on those convicted of violence, disorder, and racist or homophobic chanting, however, this is set to extend to online hate offenses. Those found guilty could be banned for 3 to 10 years.

Despite no longer bidding for the 2030 World Cup, there is still a lot of desire to eventually bring the tournament to the UK. FIFA has also suggested changes to the World Cup schedule, to increase the frequency of tournaments to biennial, meaning there are many uncertainties around cost and the tight timeline to bid, organise and host the World Cup in England.

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