Audiences are beaming with excitement for the new Wicked film, especially with its iconic press tour (where we all held space) and the exceptionally strategic PR for the movie that has definitely been reflected in its box office numbers.
The fashion has been adapted and modernised from the Broadway show’s legacy of fantasy, and the costumes serve as a story-telling device for each and every character. From the merchandise to the costumes in the show, the fashion from the Wicked film is engaging its own legacy.
Elphaba's costumes are intrinsically linked to nature.
Diving into the well-thought-out costumes for Elphaba, the costume changes throughout the movie reflect her growth and transformation into the Wicked Witch of the West. As she becomes more powerful, her heels get taller, her silhouettes become more dramatic, and she proudly wears the iconic witch hat.
Elphaba’s costumes are intrinsically linked to nature, with materials utilised to create mushroom and fungi patterns that convey the character's attachment to nature in the story. On the other hand, Glinda’s outfits accentuate a more playful, feminine and elegant look with soft and warm shades of pink that pay homage to The Wizard of Oz.
An audience favourite was Glinda’s Ozdust ball dress, which had stunning rose petals with an ombré from gold to pink that matched Glinda’s aesthetic perfectly. Throughout the film, the Fibonacci spiral can be seen in the settings as well as the costumes, including most of Glinda's wardrobe, all of which symbolise the infamous tornado scene.
It is beautiful to see such emblematic fashion really tying the film together.
Even during the press tour, Grande and Erivo matched the colours of their characters in high-fashion gowns on the carpet, even when stating it was unintentional. Either they are really good at acting or they truly embodied their roles in real life and fashioned it into their wardrobe.
Scattered across the world, the merch and brand collaborations have become widely popular, giving the fans the choice to be Glinda or Elphaba and connect with the movie. It is beautiful to see such emblematic fashion really tying the film together and bringing so much impact to those watching it.
