FIA controversially announces AlphaTauri as first official clothing partner

It seems AlphaTauri have made a quick return to the paddock, but not to race.

Sophie McMillan
10th March 2024
Image Credit: Flickr- Jaimie Wilson
This announcement that Red Bull-affiliated brand AlphaTauri will become “official clothing partner” will see FIA officials wearing branded uniforms for the next three years.

Formula One Management have been partnered with Alpha Tauri for employee clothing for a few years already, supplying uniforms to all F1 personnel at circuits, including senior staff and presenters - however this new announcement will have their logo on all staff uniforms, including those managing and decision-making from within the FIA. The clothing brand will now also be the official partner of the FIA Prize Giving Ceremony.

Fan response to the news has been varied, with many wondering whether this collaboration between the non-profit, ruling association and a Red Bull owned brand can truly be without influence - however, the two organisations were proud to announce the news, with the official FIA website stating that they welcome the partnership and that this “strategic collaboration aligns two organisations that are deeply committed to innovation.” Not all responses are negative though, with a selection of fans defending the announcement, pointing out that the official alternating Safety Cars are supplied by Mercedes and Aston Martin, two teams currently on the Formula One grid. 

Despite the two conflicting sides, there is little denying that the optics of this public collaboration do not seem well thought out, particularly regarding the ongoing suspicions of Red Bull and Visa Cash App RB (previously AlphaTauri) potentially sharing information between them, and creating a conflict of interest, due to them both being under the same ownership. This collaboration announcement has further rehashed accusations of bias and corruption within the FIA, and it seems the group is not doing a stellar job at challenging these accusations throughout the Formula One fan community.

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