For The Love Of: Anastasia Beverly Hills

Beauty Editor Laura Greatrex tells us why she loves the cult brand Anastasia Beverly Hills.

1st May 2018
Image Credit: @anastasiabeverlyhills (Instagram)

For the past few years, my love for Anastasia Beverly Hills has grown at an alarming rate. Although I am firm believer in bargain beauty buys, this is a brand I am happy to splash out on. Below I have discussed some of the Anastasia Beverly Hills products that are now firm favourites in my constantly expanding make-up collection.

Founded in 1997 by Romanian-born Anastasia Soare, Anastasia Beverly Hills products were initially inspired by Soare’s passion for brow shaping. She famously devised the Golden Ratio Brow Shaping Method. This eyebrow shaping technique is inspired by patterns found in nature, art, music and the human body, described by Soare as “the key to finding balance, symmetry and beauty.” Anastasia Beverly Hills are famous for their innovative eyebrows products. I myself am a devoted fan of their Dipbrow Pomade and as a lover of bold brows, this is now my go-to product for filling in my eyebrows.

I can’t write about my love for Anastaia Beverly Hills without mentioning their incredible highlighters. Their recently released Amrezy Highlighter is one of the most beautiful additions to my beauty collection. Its champagne gold shade, velvety formula, and amazing pigmentation make this highlighter a dream to apply. Anastasia Beverly Hills’ Glow Kits are also highlighter perfection, and although pricey, the colour payoff and longevity of these palettes make spending the money worth it. I currently own their Sugar Glow Kit but I am desperate to get my hands on the Anastasia Beverly Hills Ultimate Glow Kit as it will be perfect for summer.

We’re all familiar with the Modern Renaissance Palette by Anastasia Beverly Hills. Its glamorous warm-toned shades, including a variety of popping pinks, make it one of the most romantic eyeshadow palettes on the market. However, I also own, and am a firm fan of, their Prism Palette. The bold and dramatic shades of this product are encouraging me to be more experimental with my make-up. Prism also features a mixture of shimmery and matte shades, making it extremely versatile.

Image Credit: @paulasmakeupvanity (Instagram)

I’ve recently introduced myself to, i.e. bought, several of Anastasia Beverly Hills’ lip products. I immediately fell in love with their Liquid Lipsticks – the formula is easy to apply and comes in a huge range of colours. I purchased the shade Dusty Rose, a perfect mauve-pink that really compliments my skin tone. Excited by how much I adore this Anastasia Beverly Hills lip product, I went on the buy their limited edition Matte Lipstick Nudes Set from BeautyBay. This particular set contains four adorable mini versions of the Anastasia Beverly Hills Matte Lipstick, in four beautiful nude shades – Dead Roses, Kiss, Soft Pink, and Spice. Although they are a matte finish, these lippies have a gorgeous creamy formula that is easy to apply and lasts all day.

I feel like I’ve only brushed the surface of this amazing brand and its extensive product range but I will definitely carry on exploring and purchasing from Anastasia Beverly Hills, especially as they continue to release stunning new products and ranges.

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