The Got the Shot series is part of VisitBritain's global campaign titled 'Starring GREAT Britain' which aims to promote travel, trade and opportunities for investments in the UK. Got the Shot, however, focuses solely on highlighting iconic filming locations across the UK, such as the North East (Durham and Newcastle) for period dramas, Scotland (Glasgow and Loch Fyne) for spy thrillers and Wales (Cardiff and Bannau Brycheiniog National Park) for fantasy settings.
The campaign will be running from February to March of this year, utilising the extensive platform of Expedia Group to encourage international bookings to the lesser-known and appreciated areas of Britain. The three-part mini-series will star the comedians Lara Ricote and Stevie Martin, as they explore Britain's iconic screen locations and rich history, emphasising the growing phenomenon of Screen Tourism.
Got the shot focuses solely on highlighting iconic filming locations across the UK, such as the North East
Screen Tourism refers to the attraction of visitors to film or TV locations. According to VisitBritain, 7 in 10 UK tourists visit TV or film locations, demonstrating the enticing nature of screen tourism in this country. The UK is home to many iconic period dramas, such as Downtown Abbey or Pride and Prejudice, and global phenomenons like Harry Potter. 90% of potential UK visitors are interested in exploring destinations featured in films and TV series... It's no surprise that tourists want to visit these filming locations on their travels, stepping into their favourite films or TV shows!
One of the North East locations featured in the third episode of Got the Shot is the iconic Beamish Living Museum. The museum has been featured in several historical productions including 'Downtown Abbey' and 'Harriet's Army,' as well as several documentaries. During the episode, Lara and Stevie met Beamish's Visitor Experience Manager to tour the museum and the iconic filming locations.
Patricia Yates, CEO of VisitBritain stated: "Partnering with Expedia allows us to showcase Britain's incredible destinations to a global audience. From historic landscapes to vibrant cities, we're inspiring visitors to step into Britain's most iconic film locations and book their trips now."
Highlighting the ever-growing demand for screen tourism, Got the Shot aims to support local businesses, encourage regional travel and enhance the cultural appeal of Britain as a unique tourist location! Besides, it would be a shame for tourists to limit themselves to London and Southern England when the North East, Scotland and Wales have so much to offer in terms of cultural history, nature and iconic filming sites.