One brand that especially focuses its branding on covering both skin benefits and makeup coverage is Kosas. Founded by Sheena Zadeh-Daly in 2015, Kosas has been up and coming for a long time, and more recently, achieved a professional reputation for its use by celebrities like Hailey Bieber who embody and promote its coveted ‘clean beauty’ aesthetic. Zaleh-Daly shared her sentiments on makeup in an interview with Vogue, stating, “Great makeup needs to give you the look that it promises … so that it doesn’t distract you and you can focus on living your life” – a proclamation that encapsulates everything we want from makeup brands these days.
What more could you want?!
So how do brands like Kosas formulate products to do this? Well, take Kosas’s Revealer Concealer – as mentioned, it’s a favourite of Hailey Bieber’s. It works as a regular concealer, but also contains ingredients such as caffeine and hyaluronic acid that plump and revitalise your skin for that dewy, youthful look. What more could you want?!
A similar product that lets you add a bit of colour to that makeup-skincare hybrid is the Chanel N°1 de Chanel Lip and Cheek Balm. It can be used both as a lighter lip pigment and on the cheeks for a blushing, glowy look, and includes protocatechuic acid with antioxidant properties that, again, plump and soothe skin to keep your base looking fresh and smooth. Why not combine the Kosas concealer and this for the ultimate flawless routine? Or try out the Rose Inc Blush Divine Radiant Lip & Cheek Colour – giving you the same benefits with squalane, vitamin E, and hyaluronic acid for ultimate skin hydration.
Another huge skincare-makeup trend that’s so important these days is the rise of products like foundations and primers that contain SPF. Although we’d always recommend using a traditional, straight SPF for maximum coverage, these products can be a good quick alternative for trips out and about in the sun to give your skin that extra bit of protection. Examples include the Bobbi Brown Intensive Serum Foundation, which has an SPF of 40, and the Estée Lauder Futurist Hydra Rescue Moisturizing Foundation, with an SPF of 45.
A couple of products on the market contain ingredients such as salicylic acid, a known fighter of blemishes.
Lastly, for anyone who has more of a problem skin type that is prone to a couple of spots or even heavier acne, a couple of products on the market contain ingredients such as salicylic acid, a known fighter of blemishes. One such product is the Clinique Anti-Blemish Solutions Liquid Makeup, a lighter skin tint that still gives you a layer of coverage whilst targeting those spots and redness for a flawless, hydrated base. Or, if you also want to target oilier, shiny skin, the BareMinerals Blemish Rescue Salicylic Acid Loose Powder Foundation is a great powder option that will reduce any oiliness whilst other ingredients such as zinc and sulfur fight any stubborn acne.
So if you’re looking to cut down on the amount of products you’re using, whilst still keeping your skin in the best condition, it might be worth giving some of these products a go and seeing how you fare – they’re always worth a try!