For those who are unfamiliar, how would you explain what G.URL is?
G.URL is a magazine dedicated to all things feminine in gaming and online culture. It’s inspired by my love for chibi, pink, and cutesy styles from when I was little—but with a twist. Growing up, I loved those kinds of designs but always felt like something was missing. I wanted to see that same playful aesthetic blended with more mature topics and real-life issues, things that felt relatable to me as an adult.
So, G.URL was born from that desire—to be a space that celebrates the fun, feminine side of gaming while also diving into deeper, more complex conversations. Each issue tackles a unique theme: Issue 3 explored party culture, reflecting on both nostalgic arcade classics and modern communal gaming experiences, while Issue 4 took on sports-inspired gaming, featuring reviews of dynamic, sport-themed titles like Bomb Rush Cyberfunk and Skate 3. I release issues bi-annually.
What inspired you to make G.URL?
Honestly, it was the lack of feminine representation in gaming media that wasn’t either overly sexualised or stereotypical. I realised there were hardly any magazines out there where femininity was front and centre, but done with respect and inclusivity. I also wanted to create a safe space for my non-binary and trans friends, who often didn’t feel “feminine enough” to belong in women’s gaming spaces.
Gaming has so many layers, yet so often the way women are portrayed just feels one-dimensional. I wanted G.URL to be different—a magazine that shows femininity in gaming as something fun, diverse, and unapologetically expressive, without the need to fit into rigid roles. It’s a platform where femininity doesn’t have to be defined by anyone else’s standards but our own.
How do you ensure that women's voices are heard through your magazine?
For me, it’s about featuring anyone who contributes meaningfully to feminine spaces in gaming. We’re not exclusively focused on women; G.URL is open to anyone who respects and uplifts feminine perspectives. For example, Chrissy Costanza of Against the Current was our Issue 04 cover star. She’s a rock musician who’s also had a huge impact on League of Legends and the streaming world, showing that gaming overlaps with so many different areas and doesn’t look the same for everyone.
We’ve also spoken with creators like Greg Kythreotis (who co-created *Sable*), a game that features a strong, androgynous female lead. Greg brought a different kind of representation to the table, breaking away from traditional female character design and showing that gaming can represent women in so many more ways than we’re used to seeing. We’re all about showcasing stories like these, from women and allies alike, to make sure G.URL truly reflects the diversity within the gaming community.
What types of stories or trends are most popular with your readers?
Surprisingly, it’s our deeper, more reflective pieces that really hit home with readers. People might expect us to just cover gaming news and release dates, but our audience actually loves the articles where we dig into the emotional connections we have with games. One of our most popular pieces, for example, was about the way *Animal Crossing* became a source of comfort and self-expression during tough times.
We’ve also written about the sapphic themes in *Baldur’s Gate 3* and how they’ve resonated with LGBTQ+ gamers. Our readers appreciate that we’re not just covering the gameplay side of things but exploring the personal and cultural impact games can have. G.URL isn’t about sticking to one genre or topic—it’s about telling stories that make people feel connected to the games they play on a deeper level.
How do you address stereotypical portrayals of women in gaming culture?
At G.URL, we try to show femininity from a fresh angle—one that’s authentic and free from stereotypes. We’re not against showing a bit of skin if it’s fun and empowering. In our first issue, for instance, we did a bikini shoot, but it was all about capturing women through a female lens, just enjoying themselves and feeling good in their skin.
We’ve also featured men in ways that defy gender norms, like in Issue 02, where we did a G.URL nail art shoot with male models. We want to show people as they are—embracing all kinds of beauty and self-expression without forcing them into boxes. By offering a mix of playfulness and authenticity, we aim to create a space where femininity is celebrated in all its forms.
What challenges does the magazine face in building a space for women in a traditionally male-dominated field?
One of the biggest challenges has been getting people to see why a feminine-focused gaming magazine like G.URL is needed. Some people in the industry just don’t get it. I even got an email from a well-known editor once saying, “Gaming is mainstream now, and girls are gamers too,” as if that means the topic is no longer relevant. This attitude really shows that some people still see women’s presence in gaming as just a passing trend.
It’s frustrating, but it’s also exactly why G.URL exists. There’s still a long way to go before gaming feels like a genuine home for women and non-binary people—where their representation isn’t treated as something “extra” or temporary. Building a space like this takes patience, dedication, and a strong commitment to making inclusivity the norm in an industry that’s still catching up.
What goals do you have for the future of G.URL, especially in regarding inclusivity and representation in gaming?
Looking ahead, I want G.URL to be even more inclusive and diverse in terms of the people we represent. I’d love to feature more plus-size gamer models, for instance, to show that gamers come in all shapes and sizes and that everyone deserves to feel seen and celebrated.
I also want to keep expanding the types of stories we cover, including more voices from different backgrounds and experiences. G.URL is about breaking down boundaries and making gaming culture a place where everyone feels they belong. By telling a wider range of stories, we can push for a gaming community that feels richer and more inclusive for everyone.
For anyone interested, where can they find G.URL, and how can they get involved?
You can check us out at www.gurlworld.com, where we post articles, updates on our digital section, G.URL Online. We’re also on TikTok as @gurlworld and on Instagram at @g.urlworld. If you’re keen to connect directly, we’ve got an exclusive Discord server for our members, which you can access through our site.
We’re always looking for new voices and ideas, so if you’re passionate about gaming and online culture from a feminine perspective, reach out! Whether it’s contributing an article, sharing your experiences, or just being part of the community, there’s a place for everyone at G.URL. Our email is submissions@gurlworld.co.uk.
